Will B.

Questioner
DISC Type : c

Growth Lead at Engine

Suffolk County, Massachusetts, United States

Overview

Will has no verified overview

Personality Overview

Not Easily Convinced

Cautious & Analytical

Value Seeker

It is quite likely of them to ask for pricing or other concessions.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Will has no verified topics they care about

Media Appearances

Will has no verified media appearances

Work History

12-2025
Growth Lead at Engine
8-2025 - 12-2025
Senior Director of Account Based Marketing at Lightrun
5-2024 - 8-2025
Director, Growth Marketing at LogRocket
9-2021 - 5-2024
Co-Founder at Boudrot Brine Company
7-2021 - 5-2024
Growth Marketing Manager at LogRocket

Education

2016 - 2018
Bachelor's degree from University of Massachusetts Lowell
2015 - 2016
Education details unavailable from University of Vermont

More Information

Social Presence :

Prographics :

Exp : 11 Location : Suffolk County, Massachusetts, United States Job Level : Mid-senior Designation : Growth Lead at Engine
URL has been copied!

Insights For Selling To Will

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Tell them that you will come back if you don’t have a good answer for a question
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Will is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Will

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Will move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Will take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Will

Personality Compatibility


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