Will Broen

Enthusiast
DISC Type : i

Senior Data Engineer at Reach

Atlanta Metropolitan Area, United States

Overview

Will is a data and analytics leader with a history of progressing from engineering roles to management. He specializes in building data infrastructure, identifying warehousing and visualization needs, and is described by colleagues as smart, proactive, and adept at "thinking in data. " He holds a Bachelor of Science from Florida State Universitys College of Business.

Outside of his technical roles, Will has a diverse background that includes experience as a collegiate baseball announcer and an intern during a legislative session. He holds a certification in Diversity, Inclusion, and Belonging, reflecting his commitment to these values.

Unique fact: A former colleague praised him for being an "awesome collegiate baseball announcer. "

Personality Overview

Amiable & Agreeable

Non-Confrontational

Consensus Focused

They prefer to build relationships rather than staying totally transactional.  Unlike D or C types, they are convinced more by stories and testimonials. They agree with others often, so exercise caution when relying on their word.

Topics They Care About

Data Engineering
His entire career has focused on data engineering, progressing from individual contributor to a management role at companies like Jetty and Reach.
Building Data Teams
As a Data Engineering Manager, he has been actively involved in hiring and has shared posts to attract new talent for his teams.
Data Analytics & dbt
His work involves extracting insights from data, and he uses modern tools, as indicated by his use of the #dbt hashtag in professional posts.

Media Appearances

Will has no verified media appearances

Work History

2-2025
Senior Data Engineer at Reach
2-2022 - 2-2025
Data Engineering Manager at Jetty
9-2021 - 2-2022
Senior Data/Analytics Engineer at Jetty
9-2019 - 8-2021
Senior Data and Analytics Engineer at ShootProof
3-2018 - 9-2019
Data Engineer at Client Command

Education

2009 - 2012
Bachelor of Science (BS) from Florida State University - College of Business

More Information

Social Presence :

Prographics :

Exp : 10 Location : Atlanta Metropolitan Area, United States Job Level : Middle Designation : Senior Data Engineer at Reach
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Insights For Selling To Will

During A Call Or A Meeting

DO's

  • Ask them how their day is going or exchange some other pleasantries
  • Invite them for a lunch or a drink/coffee
  • Give them the opportunity to lead the conversation where possible

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Avoid overloading them with too much information
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Will is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Will

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Will move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Will take some risk or not?

  • They can take some low-probability risks if needed.

You And Will

Personality Compatibility


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