Will Caldwell

Enthusiast
DISC Type : i

Mentor at Atlanta Tech Village

Atlanta, Georgia, United States

Overview

Will Caldwell is the CEO and Co-Founder of Snap, a real estate technology company acquired by Intercontinental Exchange (ICE). With a Masters in Accountancy from the University of San Diego, he is an expert in mortgage technology and compliance, having successfully led his company through its acquisition.

Outside of his primary role, Will is deeply engaged in the entrepreneurial community. He actively contributes as a mentor for the Atlanta Tech Village, a member of YPO, and a columnist for Entrepreneur Media, sharing his insights with fellow business leaders and founders.

He successfully bootstrapped his company from the ground up before it was acquired by a Fortune 500 company, NYSE: ICE.

Personality Overview

Consensus Focused

Non-Confrontational

Story Driven

They prefer to build relationships rather than staying totally transactional.  Unlike D or C types, they are convinced more by stories and testimonials. They agree with others often, so exercise caution when relying on their word.

Topics They Care About

Mortgage Technology
He is actively developing and speaking about new tools like the ICE Fraud Monitor to streamline loan data and clearing conditions for lenders.
Real Estate Compliance
His company specializes in natural hazard disclosures, a highly regulated area of real estate, and recommendations highlight his focus on full compliance.
Entrepreneurial Journey
Having bootstrapped his company to a successful acquisition by ICE, he frequently shares his founder's journey on podcasts and in articles.

Media Appearances

Will has no verified media appearances

Work History

1-2026
Mentor at Atlanta Tech Village
9-2022
Member at YPO
7-2021 - 7-2022
Board Member at Entrepreneur Organization
1-2017
CEO and Co-Founder at Snap
1-2017 - 10-2024
CEO and Co-Founder at SnapNHD

Education

2013 - 2013
Masters of Accountancy from University of San Diego
2009 - 2013
Bachelor of Accountancy from University of San Diego

More Information

Social Presence :

Prographics :

Exp : 17 Location : Atlanta, Georgia, United States Job Level : Leadership Designation : Mentor at Atlanta Tech Village
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Insights For Selling To Will

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Maintain high, positive energy and convey confidence
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Don’t be too formal with them, they trust informality more
  • Avoid overloading them with too much information
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Will is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Will

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Will move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Will take some risk or not?

  • They can take some low-probability risks if needed.

You And Will

Personality Compatibility


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