Will Campbell

Observer
DISC Type : ic

Marketing Team Lead at Specac Ltd

Chislehurst, England, United Kingdom

Overview

Will Campbell is a B2B marketing leader at Specac Ltd, where he spearheads online and offline campaigns for scientific products. He leverages his Master of Engineering from the University of Birmingham to provide market insight and drive strategy. His expertise includes SEO, paid advertising, and trade shows.

Demonstrating a strong creative streak, Wills background includes property development, where he was responsible for planning applications, copywriting, and 3D design. This diverse experience showcases a blend of technical, analytical, and creative capabilities, extending beyond his primary marketing focus.

Unique fact: Before his career in scientific marketing, Will designed and developed property, creating full planning applications and detailed 3D models.

Personality Overview

Assertive

Example Seeker

Value Driven

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally good communicators and can be hard to convince. They ask a lot of questions and rely heavily on information and collaterals.

Topics They Care About

B2B Marketing
Leads a team creating B2B campaigns for scientific products across digital and traditional channels at Specac Ltd.
Spectroscopy Market
Previously held a Market Insight role at Specac, focusing on the infrared spectroscopy market, its applications, and users.
Campaign Strategy
Manages a variety of marketing channels including email, LinkedIn, SEO, paid advertising, webinars, and trade shows.

Media Appearances

Will has no verified media appearances

Work History

10-2021
Marketing Team Lead at Specac Ltd
5-2016 - 10-2021
Market Insight at Specac Ltd
12-2011 - 4-2016
Planning and Design Developer at TCA PROPERTY LIMITED

Education

2005 - 2009
Master of Engineering (MEng) from University of Birmingham
1998 - 2005
Education details unavailable from Dulwich College

More Information

Social Presence :

Prographics :

Exp : 14 Location : Chislehurst, England, United Kingdom Job Level : Mid-senior Designation : Marketing Team Lead at Specac Ltd
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Insights For Selling To Will

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Help them understand the risk aspect fully while inspiring confidence
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Will is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Will

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Will move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Will take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Will

Personality Compatibility


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