Will Castleberry

Questioner
DISC Type : c

Head of State Regulatory and Production Policy at Netflix

Washington DC-Baltimore Area, United States

Overview

Will has no verified overview

Personality Overview

Not Easily Convinced

Systematic

Cautious & Analytical

They prefer to fully evaluate every situation.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Will has no verified topics they care about

Media Appearances

Will has no verified media appearances

Work History

2023
Head of State Regulatory and Production Policy at Netflix
2012 - 2022
Vice President, State Policy and Community Engagement at Facebook
2005 - 2012
Vice President, Public Policy at AOL
2003 - 2005
Senior Manager, Law and Public Policy at MCI, Inc
1995 - 2003
Administration of Maryland Governor Parris Glendening at State of Maryland

Education

1993 - 1995
Master of Business Administration (M.B.A.) from The Johns Hopkins University - Carey Business School
1987 - 1991
Bachelor of Arts - BA from University of Maryland

More Information

Social Presence :

Prographics :

Exp : 34 Location : Washington DC-Baltimore Area, United States Job Level : Mid-senior Designation : Head of State Regulatory and Production Policy at Netflix
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Insights For Selling To Will

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Will is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Will

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Will move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Will take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Will

Personality Compatibility


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