Will Griffiths in

Will Griffiths

Login to view DISC.
Director at Dorsal Consulting
📍 Australia

Will is a product and strategy leader specializing in emerging technology at the intersection of AI, Web3, and gaming, with experience at companies like Animoca Brands and Electronic Arts. He is a University of Oxford graduate, and people who have worked with him describe him as strategic, inventive, hard-working, and collaborative.

Outside of work, Will is a married father of two who enjoys spending time with his family outdoors. His interests include technology, gaming, science fiction, and philosophy, which he notes often inspire his professional projects. He also has a passion for traveling and exploring new places with his family.

He led the Motorverse project at Animoca Brands, orchestrating partnerships with Lamborghini and DeLorean to create interoperable digital vehicles.

Read the full overview →
Experience
6 Years
Current Role
Director
Job Level
Mid-senior
Location
Australia
Personality Overview

How Will shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Login to view personality overview.
Priorities

Topics Will cares about

AI & Human Creativity
He is currently building a stealth venture focused on the intersection of AI, trust, and human creativity, a core theme of his current professional focus.
Web3 Gaming
As the former General Manager of Motorverse, he has deep experience in leveraging blockchain technology and NFTs to create true digital ownership for players in gaming ecosystems.
+4 more topics Login to view topics
Career

Work history

1-2025
Director
Dorsal Consulting
1-2025
Advisor
MetaRides, Inc.
1-2024 - 1-2025
GM Motorverse
Animoca Brands
9-2022 - 12-2023
VP Commercial Strategy
Animoca Brands
10-2021 - 9-2022
Senior Director - Strategic Growth
Electronic Arts (EA)
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1999 - 2003
2:1 MEng
University of Oxford
1993 - 1998
A-Levels: Maths
Shrewsbury School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

Login to view DISC.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Will. Free, 10 seconds.