Will Griffiths

Balancer
DISC Type : S

Director at Dorsal Consulting

Australia

Overview

Will is a product and strategy leader specializing in emerging technology at the intersection of AI, Web3, and gaming, with experience at companies like Animoca Brands and Electronic Arts. He is a University of Oxford graduate, and people who have worked with him describe him as strategic, inventive, hard-working, and collaborative.

Outside of work, Will is a married father of two who enjoys spending time with his family outdoors. His interests include technology, gaming, science fiction, and philosophy, which he notes often inspire his professional projects. He also has a passion for traveling and exploring new places with his family.

He led the Motorverse project at Animoca Brands, orchestrating partnerships with Lamborghini and DeLorean to create interoperable digital vehicles.

Personality Overview

Empathetic

Slow To Decisions

Diplomatic

They are polite and respectful but practical.  Even if it takes time, they prefer following the process. They are comfortable taking a long term view.

Topics They Care About

AI & Human Creativity
He is currently building a stealth venture focused on the intersection of AI, trust, and human creativity, a core theme of his current professional focus.
Web3 Gaming
As the former General Manager of Motorverse, he has deep experience in leveraging blockchain technology and NFTs to create true digital ownership for players in gaming ecosystems.
Digital Interoperability
A key part of his vision for Motorverse was creating interoperable digital assets, allowing users to own a digital car and use it across multiple games and experiences.

Media Appearances

Will has no verified media appearances

Work History

1-2025
Director at Dorsal Consulting
1-2025
Advisor at MetaRides, Inc.
1-2024 - 1-2025
GM Motorverse at Animoca Brands
9-2022 - 12-2023
VP Commercial Strategy at Animoca Brands
10-2021 - 9-2022
Senior Director - Strategic Growth at Electronic Arts (EA)

Education

1999 - 2003
2:1 MEng from University of Oxford
1993 - 1998
A-Levels: Maths from Shrewsbury School

More Information

Social Presence :

Prographics :

Exp : 6 Location : Australia Job Level : Mid-senior Designation : Director at Dorsal Consulting
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Insights For Selling To Will

During A Call Or A Meeting

DO's

  • Be personal and polite and slightly formal
  • Be very observant about how they perceive the risk in the decision
  • Focus on making them comfortable before really commencing the sales motion

DONT's

  • Ensure that you don’t seem disinterested when speaking to them
  • Don’t try to be overly social in the early interactions
  • Skip mentioning details that are confusing

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Will is

  • What matters the most to them is low risk, adoption by others and proven case studies.
  • Will you ever get a clear answer from Will

  • They never like to say no directly, they postpone the decisions or just go silent.

Insights For Deal Planning

    How fast (or slow) will Will move?

  • They can be very slow in making decisions.
  • Can Will take some risk or not?

  • They are very likely to play it safe rather than taking risk.

You And Will

Personality Compatibility


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