Will Hayes

Evaluator
DISC Type : cds

Founder & Director at Zeff

Bristol, England, United Kingdom

Overview

Will Hayes is the Founder and Director of Zeff, an inventor and business leader focused on sustainability. With a Bachelor of Engineering from Loughborough University, he is passionate about turning ideas on recycling and resource efficiency into scalable solutions through design, manufacturing, and industrialisation.

The name for his company, Zeff, comes from the scientific term for the positive charge that pulls electrons towards the nucleus, reflecting his aim to be a force for positive change.

Personality Overview

Quality Focused

Thorough Evaluator

Hard To Convince

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Recycling Technology
Passionate about improving recycling systems, he actively visits and learns from advanced facilities like the SUEZ UK materials recovery facility and MJ Church Recycling.
Sustainable Design
Focuses on creating scalable, sustainable solutions and shows a keen interest in emerging talent, as seen by his visit to the New Designers 2025 annual event.
AI in Waste Sorting
Tracks the latest industry innovations, noting the rise of AI sorting technologies from companies like Greyparrot and EverestLabs. AI at the Resource & Waste Management Expo.

Media Appearances

Will has no verified media appearances

Work History

6-2001
Founder & Director at Zeff
9-2002 - 9-2003
Rail Customer Engineer at Cummins Inc.

Education

1999 - 2004
Bachelor of Engineering (BEng) (Hons) from Loughborough University

More Information

Social Presence :

Prographics :

Exp : 2 Location : Bristol, England, United Kingdom Job Level : Leadership Designation : Founder & Director at Zeff
URL has been copied!

Insights For Selling To Will

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Will is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Will

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Will move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Will take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Will

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.