Will Illingworth

Go-getter
DISC Type : d

Marketing Manager at Slaters Electricals

Gateshead, England, United Kingdom

Overview

Will is a hands-on Marketing Manager at Slaters Electricals with extensive experience in SEO, paid search, and project management. A graduate of Staffordshire University, colleagues describe him as having a "fantastic work ethic" and being highly knowledgeable. He focuses on developing strategy, planning campaigns, and negotiating with third-party advertisers.

To better understand his industry and ensure on-site safety, Will recently completed a High Voltage (HV) Awareness course.

Personality Overview

Self-Confident

Decisive

Vision Oriented

They don’t always try to control the conversation but neither do they like yielding it fully.  They respond well to confident salespeople. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Electrical Equipment Marketing
His recent posts highlight marketing new and refurbished transformers and switchgear, focusing on reducing customer lead times and equipment downtime.
Digital Marketing Strategy
Possesses a broad, hands-on skillset including SEO, web development, paid search, and marketing automation, indicating a comprehensive approach to digital campaigns.
B2B Lead Generation
Emphasizes the extensive on-site stock at his company to help customers expedite projects, a key strategy for attracting industrial clients.

Media Appearances

Will has no verified media appearances

Work History

10-2025
Marketing Manager at Slaters Electricals
2-2024 - 9-2025
Marketing Manager at AR POWER
2-2023 - 2-2024
Sales & Marketing - Contracted at AR POWER
3-2022 - 2-2024
Company Owner at Will Illingworth Marketing
4-2021 - 2-2022
Marketing Manager at Seaward Group

Education

2006 - 2009
BA (hons) from University of Staffordshire
BA (Hons) from University of Staffordshire

More Information

Social Presence :

Prographics :

Exp : 11 Location : Gateshead, England, United Kingdom Job Level : Middle Designation : Marketing Manager at Slaters Electricals
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Insights For Selling To Will

During A Call Or A Meeting

DO's

  • Refer to testimonials from others in similar positions
  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Avoid repeating yourself or making generalizations
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Will is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Will

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Will move?

  • Their decision making speed is somewhere in the middle.
  • Can Will take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Will

Personality Compatibility


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