Will Larson

Inspirer
DISC Type : id

Founder / Principal at Tide & Trail Labs

Greater Seattle Area, United States

Overview

Will Larson is a product and technology leader with over 20 years of experience, specializing in health tech. He has a history of building and scaling platforms from the ground up at companies like Amazon, Providence, and multiple startups. He holds a BA from the University of Washington.

Outside of his tech career, Will has a passion for international travel, having taken a career break to explore destinations like Mexico and Indonesia. His personal interests include surfing and sourcing small-batch mezcal from Oaxaca, Mexico, through a company he owns.

He is the founder of an import business that sources small-batch mezcal from Oaxaca, Mexico.

Personality Overview

Achievment Oriented

Fast Adopter

Generous

They measure a product on its merit but can be influenced by strong testimonials.  They respond well to objective pitches but also attach some value to relationships. They usually prefer to drive the conversation.

Topics They Care About

Health Tech Innovation
Has deep experience building and scaling health tech platforms with clinical and commercial partners, focusing on 0-to-1 incubation and venture spinouts.
Early-Stage Startups
Advises consumer health tech and early-stage startups, and has led product strategy through Series A & B funding rounds at companies like DexCare.
Product Leadership
His career is defined by product leadership, from managing mobile app growth at Providence to coaching other product builders through his advisory work.

Media Appearances

Will has no verified media appearances

Work History

10-2025
Founder / Principal at Tide & Trail Labs
4-2023 - 6-2024
Travel at Career Break
10-2022 - 2024
Owner at Nightcap Imports LLC
3-2021 - 10-2022
Director of Product at DexCare
9-2018 - 3-2021
Principal Product Manager | Growth, Identity, Mobile at Providence

Education

2004 - 2005
BA from University of Washington

More Information

Social Presence :

Prographics :

Exp : 20 Location : Greater Seattle Area, United States Job Level : Leadership Designation : Founder / Principal at Tide & Trail Labs
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Insights For Selling To Will

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Acknowledge their status and position during the conversation

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Don’t keep repeating the same information, it could make them impatient
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Will is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Will

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Will move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Will take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Will

Personality Compatibility


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