Will. Lassalle Jr.

Sharpshooter
DISC Type : CD

Chief Information Officer at JLS Technology USA

Greater Orlando, United States

Overview

Will. Lassalle Jr. is a Global CIO/CTO with 20+ years of experience transforming IT in the healthcare, insurance, and financial sectors. He specializes in AI and cybersecurity strategy, managing budgets over $100M. Colleagues describe him as visionary, effective, and knowledgeable.

He is an entrepreneur with a passion for gaming, having co-founded JLS Gaming, a media company focused on the video game industry and esports. He also co-founded Simplix, a SaaS AI solution designed to streamline compliance.

This global cybersecurity leader is also an active entrepreneur in the esports and video game content industry.

Personality Overview

Rigorous & Demanding

ROI Driven

Thorough Evaluator

More than the product, they care about the effectiveness of the product.  They like to be in a position where they can control the conversation and terms. They are not focused on building rapport and relationships.

Topics They Care About

Cybersecurity Decisions
Believes cybersecurity is a business decision-making problem, not a technology one, and that more tools without clear strategy just create noise.
AI in Compliance
Co-founded a SaaS AI company to simplify compliance and advises organizations on leveraging AI for Governance, Risk, and Compliance (GRC).
Strategic Leadership
Advocates for leadership to stay engaged in security, viewing it as a strategic business decision that impacts revenue, operations, and customer trust.

Media Appearances

Will. has no verified media appearances

Work History

7-2008
Chief Information Officer at JLS Technology USA
1-2021
CISO/CTO at Samsung Fire & Marine Insurance
6-2022
Co-Founder at Simplix
8-2019
Co-Founder at JLS Gaming
1-2023
Board Member at The ProdUXers

Education

2012 - 2013
Masters Certificate from Columbia Business School
2007 - 2008
MBA from Aspen University

More Information

Social Presence :

Prographics :

Exp : 17 Location : Greater Orlando, United States Job Level : Leadership Designation : Chief Information Officer at JLS Technology USA
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Insights For Selling To Will.

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Speak about competitive differentiation that your product offers
  • Refer to testimonials from well-known industry leaders

DONT's

  • Don't try too hard to forge relationships with them
  • Do not spend too much time focusing on product tech or features
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Will. is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Will.

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Will. move?

  • They can take decisions very fast if you manage to convince them.
  • Can Will. take some risk or not?

  • The risks don’t matter much to them.

You And Will.

Personality Compatibility


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