Will Santos

Wildcard
DISC Type : sci

Associate Creative Director, art at GUT Miami

Greater Chicago Area, United States

Overview

Will has no verified overview

Personality Overview

ROI Driven

Curious But Skeptical

Friendly But Slow

They are often friendly and nice, but can sometimes suprise you with their piercing questions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Topics They Care About

Will has no verified topics they care about

Media Appearances

Will has no verified media appearances

Work History

11-2025
Associate Creative Director, art at GUT Miami
4-2023 - 11-2025
Associate Creative Director at Leo Burnett
4-2021 - 3-2023
Senior Art Director at GUT
2-2021 - 4-2021
Art Director at Africa
6-2019 - 2-2021
Art director at BETC São Paulo

Education

2009 - 2012
Publicidade e propaganda from Pontifícia Universidade Católica do Paraná
2015 - 2015
Criação publicitária from Escola Cuca

More Information

Social Presence :

Prographics :

Exp : 6 Location : Greater Chicago Area, United States Job Level : Mid-senior Designation : Associate Creative Director, art at GUT Miami
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Insights For Selling To Will

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Build rapport, it will come handy to handle hard questions later
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Don't ask them to move fast, let them take their time and digest all the information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Will is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Will

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Will move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Will take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Will

Personality Compatibility


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