Will Sullivan

Evaluator
DISC Type : CDS

Managing Partner at Predictive Analytics Partners

Denver Metropolitan Area, United States

Overview

Will is the Founder and CEO of Pacer AI, a firm that develops AI agents for RevOps teams. He leverages his expertise in M&A deal analytics from PwC and an MBA from SMU Cox School of Business to drive growth for SaaS companies. Colleagues describe him as a tenacious, intelligent, and well-balanced leader.

An alumnus of the United States Military Academy at West Point, Will has a background as a US Army Officer. During his time at West Point, he was a starting defensive end and captain of the Army football team, demonstrating a strong foundation in discipline and leadership.

Interesting fact: Will was the first-ever recipient of the Armys prestigious "Black Lion Award, " which recognizes a player who exemplifies leadership, courage, and devotion to their team.

Personality Overview

Thorough Evaluator

Quality Focused

Hard To Convince

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

AI Agents
As the founder of Pacer AI and host of the "Agents of Insight" podcast, he is deeply involved in building and discussing AI agent technology for business.
RevOps Automation
His company's primary focus is on automating the manual data analysis and modeling tasks within Revenue Operations to accelerate insights for GTM teams.
SaaS Growth
His professional background centers on solving growth challenges for SaaS companies, specifically accelerating ARR growth and increasing Net Revenue Retention (NRR).

Media Appearances

Will has no verified media appearances

Work History

2-2023
Managing Partner at Predictive Analytics Partners
7-2021 - 2-2023
Senior Manager | Deal Analytics at PwC
6-2019 - 6-2021
Management Consultant at Shipp Consulting
1-2018 - 6-2021
Member Of The Board Of Advisors at SPUR Acquisitions
6-2018 - 6-2019
Chief Operating Officer at GroverDB

Education

2001 - 2005
B.S. American History from United States Military Academy at West Point
2012 - 2014
Master of Business Administration (MBA) from SMU Cox School of Business
Data Science from Galvanize Inc

More Information

Social Presence :

Prographics :

Exp : 23 Location : Denver Metropolitan Area, United States Job Level : N/A Designation : Managing Partner at Predictive Analytics Partners

Interested in

Sports

Army Football, Army Football 2001-2004

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Insights For Selling To Will

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Be prepared for comments or questions that are critical of your product or your claims
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Don’t nudge them to do something by using the logic that others have done the same
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Will is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Will

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Will move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Will take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Will

Personality Compatibility


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