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Willa Geertsema

Critic · DISC type C
Director of Finance at Headway East London
📍 Magnac-Laval, Nouvelle-Aquitaine, France

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
16 Years
Current Role
Director of Finance
Job Level
Mid-senior
Location
Magnac-Laval, Nouvelle-Aquitaine, France
Personality Overview

How Willa shows up

Information Seeker
Precise
Negotiator

They enjoy working alone and do not rely on others very often. They prefer to do logical analysis and value evidence over emotions. They don’t appreciate bells and whistles unless backed by data.

Priorities

Topics Willa cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

4-2023
Director of Finance
Headway East London
4-2021 - 5-2024
Freelance Columnist
Homes & Antiques
10-2016
Independent Business Owner
Gentle Rattle of China
10-2016
Owner
Gentle Rattle of China
11-2009 - 9-2016
Director of Finance & Administration/Company Secretary
UWC International Office
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2014 - 2014
Postgraduate Extension Program
Harvard University
2009 - 2011
Postgraduate Certificate
John F. Kennedy University
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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