Willemijn Beelen in

Willemijn Beelen

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Shopper marketeer/ analyst at Intersnack Group GmbH & Co. KG
📍 Nijmegen, Gelderland, Netherlands

Willemijn is a Shopper Marketer and Analyst at Intersnack, specializing in consumer behavior, brand strategy, and marketing. A graduate of Wageningen University, she translates consumer insights into opportunities using her proprietary LUCCA framework, which stands for Listen, Understand, Create, Check, and Andiamo.

She demonstrates a deep intellectual curiosity for the psychology behind everyday human choices and social dynamics. Her writings explore concepts like loss aversion and social conformity, reflecting an observant nature and a fascination with why people behave the way they do.

Her unique professional methodology, LUCCA, culminates with the Italian word "ANDIAMO! ", which translates to "Lets go! ".

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Experience
6 Years
Current Role
Shopper marketeer/ analyst
Location
Nijmegen, Gelderland, Netherlands
Personality Overview

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Priorities

Topics Willemijn cares about

Consumer Psychology
Her posts frequently analyze the psychological drivers behind consumer actions, discussing concepts like loss aversion and the power of social conformity.
Marketing Strategy
She developed the LUCCA framework to build marketing strategies that are deeply rooted in listening to and understanding the consumer first.
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Career

Work history

11-2017 - 3-2021
Shopper marketeer/ analyst
Intersnack Group GmbH & Co. KG
8-2015 - 10-2017
Marketing analist
Makro Cash and Carry NL
7-2014 - 7-2015
Marktonderzoeker en projectleider
Markteffect, effectief marktonderzoek
1-2014 - 6-2014
Internship Market research & data analysis
Foodstep
9-2013 - 10-2013
Consultancy Project
Stichting Transitieteam
In the press

Media appearances

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Education
2011 - 2014
Master of Science (MSc)
Wageningen University & Research
2006 - 2011
Bachelor of Science (BSc)
Wageningen University & Research
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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