Willemijn Beelen

Questioner
DISC Type : c

Shopper marketeer/ analyst at Intersnack Group GmbH & Co. KG

Nijmegen, Gelderland, Netherlands

Overview

Willemijn is a Shopper Marketer and Analyst at Intersnack, specializing in consumer behavior, brand strategy, and marketing. A graduate of Wageningen University, she translates consumer insights into opportunities using her proprietary LUCCA framework, which stands for Listen, Understand, Create, Check, and Andiamo.

She demonstrates a deep intellectual curiosity for the psychology behind everyday human choices and social dynamics. Her writings explore concepts like loss aversion and social conformity, reflecting an observant nature and a fascination with why people behave the way they do.

Her unique professional methodology, LUCCA, culminates with the Italian word "ANDIAMO! ", which translates to "Lets go! ".

Personality Overview

Price-Sensitive

Cautious & Analytical

Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Consumer Psychology
Her posts frequently analyze the psychological drivers behind consumer actions, discussing concepts like loss aversion and the power of social conformity.
Marketing Strategy
She developed the LUCCA framework to build marketing strategies that are deeply rooted in listening to and understanding the consumer first.
Human Decision-Making
She shows a personal interest in the philosophy of choice, exemplified by her post about choosing between a well-trodden path and an unexplored one.

Media Appearances

Willemijn has no verified media appearances

Work History

11-2017 - 3-2021
Shopper marketeer/ analyst at Intersnack Group GmbH & Co. KG
8-2015 - 10-2017
Marketing analist at Makro Cash and Carry NL
7-2014 - 7-2015
Marktonderzoeker en projectleider at Markteffect, effectief marktonderzoek
1-2014 - 6-2014
Internship Market research & data analysis at Foodstep
9-2013 - 10-2013
Consultancy Project at Stichting Transitieteam

Education

2011 - 2014
Master of Science (MSc) from Wageningen University & Research
2006 - 2011
Bachelor of Science (BSc) from Wageningen University & Research

More Information

Social Presence :

Prographics :

Exp : 6 Location : Nijmegen, Gelderland, Netherlands Job Level : N/A Designation : Shopper marketeer/ analyst at Intersnack Group GmbH & Co. KG
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Insights For Selling To Willemijn

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Share as much information as possible regarding your product
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Willemijn is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Willemijn

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Willemijn move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Willemijn take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Willemijn

Personality Compatibility


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