Yannick Dox

Questioner
DISC Type : c

Mede-oprichter | Hoofd Creatie at Crossing Zebra

Tremelo, Flemish Region, Belgium

Overview

Yannick Dox is the Co-founder and Head of Creation at Crossing Zebra, where he helps expertise-driven companies become the logical first choice for their clients. He focuses on building authority and trust through strategic video content, moving away from traditional lead generation.

He leverages an extensive background in media as a freelance director for companies like DPG Media and Hotel Hungaria, as well as a sound engineer on documentary films. He studied cinematography at Narafi in Brussels, providing him with a strong foundation in visual storytelling.

Before founding his marketing agency, Yannick worked as a sound engineer and director on various productions, including the award-winning 2010 documentary "War Is Not a Game".

Personality Overview

Systematic

Cautious & Analytical

Value Seeker

They prefer to analyze every situation thoroughly.
  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Authority Marketing
His company's core mission is to help expertise-based businesses become independent from chasing unconvinced leads by establishing them as trusted authorities in their field.
B2B Buyer Evolution
He frequently posts about the shift in the B2B buying process, where customers now conduct most research anonymously online before engaging with sales.
The 95/5 Rule
He advocates for a content strategy focused on the 95% of the market not currently buying, aiming to build long-term trust and brand preference.

Media Appearances

Yannick has no verified media appearances

Work History

6-2014
Mede-oprichter | Hoofd Creatie at Crossing Zebra
4-2019 - 3-2020
Freelance director at DPG Media Advertising België
1-2014 - 3-2020
Freelance Director at Hotel Hungaria
1-2007 - 4-2015
Sound engineer at Freelance

Education

2002 - 2006
Education details unavailable from cinematography Narafi Brussels
Education details unavailable from Ursula OLV Waver

More Information

Social Presence :

Prographics :

Exp : 13 Location : Tremelo, Flemish Region, Belgium Job Level : N/A Designation : Mede-oprichter | Hoofd Creatie at Crossing Zebra
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Insights For Selling To Yannick

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Back up any claims with data and numbers

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Yannick is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Yannick

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Yannick move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Yannick take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Yannick

Personality Compatibility


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