William Bixby

Examiner
DISC Type : sc

Director of Category Management at Graza

Scottsdale, Arizona, United States

Overview

William has no verified overview

Personality Overview

Overcautious

Late Adopter

Process Oriented

The only way to convince them is by showing them examples and ample proof.  They do not like taking risks at all and go for proven options in the end. Being observant comes to them naturally.

Topics They Care About

William has no verified topics they care about

Media Appearances

William has no verified media appearances

Work History

1-2026
Director of Category Management at Graza
8-2024 - 1-2026
Senior Category Development Manager at Graza
1-2022 - 8-2024
Senior Category Development Manager at Chobani
12-2018 - 1-2022
Category Development Manager at Chobani
1-2018 - 11-2018
Category & Customer Development Manager at Bar-S Foods Co.

Education

2018 - 2019
Master of Business Administration - MBA from W. P. Carey School of Business – Arizona State University
2009 - 2012
Bachelor of Science (B.S.) from Colorado State University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Scottsdale, Arizona, United States Job Level : Mid-senior Designation : Director of Category Management at Graza
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Insights For Selling To William

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Be firm in your communication and stay in control
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with William is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from William

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will William move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can William take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And William

Personality Compatibility


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