William Cadge
Observer · DISC type icWilliam is the Head of Sponsorship at Riyadh Air, bringing extensive experience from leadership roles in global brand partnerships at Warner Bros. Discovery and CSM Sport & Entertainment. He holds a Diploma from the European Sponsorship Association and has a background managing high-profile accounts like West Ham United FC.
He is passionate about the power of sport to drive societal growth and create a positive legacy. William also has a keen eye for sports media and visual arts, appreciating the craft of photography within the sports world and celebrating excellence in the field.
He is serving as a judge for the 2026 World Sports Photography Awards.
Read the full overview →How William shows up
They often ask many questions and rely heavily on information and documentation. They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.
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Influence (I)
Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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