William Lee

Evaluator
DISC Type : cds

Head of Policy & Compliance at British Healthcare Trades Association (BHTA)

London, England, United Kingdom

Overview

William has no verified overview

Personality Overview

Thorough Evaluator

Fast But Analytical

Hard To Convince

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

William has no verified topics they care about

Media Appearances

William has no verified media appearances

Work History

6-2021
Head of Policy & Compliance at British Healthcare Trades Association (BHTA)
10-2016 - 5-2021
Director of Operations at GREENSMITHS FOOD COMPANY LIMITED
1-2013 - 10-2016
Career Break at Sabbatical & Travel
4-2008 - 1-2013
Senior Director - Product Delivery - IT Practice at CEB, now Gartner
9-2006 - 3-2008
Manager - Special Projects at Department for Business, Enterprise and Regulatory Reform

Education

1997 - 1998
Master of Arts - MA from Columbia University
1992 - 1996
Bachelor of Arts - BA from Lawrence University

More Information

Social Presence :

Prographics :

Exp : 29 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Policy & Compliance at British Healthcare Trades Association (BHTA)
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Insights For Selling To William

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Showcase how you can impact results but also make sure that you share detailed information too
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with William is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from William

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will William move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can William take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And William

Personality Compatibility


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