William M.

Wildcard
DISC Type : csi

Group Chief Digital Information Officer - UHL & UHN at University Hospitals of Leicester NHS Trust and University Hospitals of Northamptonshire

Derby, England, United Kingdom

Overview

William M. is the Group Chief Digital Information Officer for University Hospitals of Leicester and University Hospitals of Northamptonshire. His career includes senior roles at NHS England and other NHS Trusts, and he holds a Master of Science from The University of Manchester.

His team operates under a simple, driving aim: "to make it easier and safer to give and receive care. "

Personality Overview

Friendly But Slow

ROI Driven

Requires Proof

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Topics They Care About

People-Centric Transformation
Believes digital transformation is fundamentally about people, not just technology, as shown by his appointment of new clinical information officers to support this vision.
Data Leadership
Actively building leadership capability in data functions, with plans to establish a Chief Data and Analytics Officer (CDAO) role to enhance this vital area.
Improving Care Delivery
Expresses a core mission to make it "easier and safer to give and receive care, " a principle that guides his team's decisions and projects.

Media Appearances

William has no verified media appearances

Work History

8-2024
Group Chief Digital Information Officer - UHL & UHN at University Hospitals of Leicester NHS Trust and University Hospitals of Northamptonshire
2-2023 - 8-2024
Executive Chief Digital Information Officer at University Hospitals of Derby and Burton NHS Foundation Trust
12-2021 - 2-2023
Director Of Operations in & Transition Director at NHS England
1-2019 - 3-2022
Director Of Operations at NHSX
1-2015 - 1-2019
Director of Performance and Information at University Hospitals of Leicester NHS Trust

Education

2008 - 2010
Master of Science (MSc) from The University of Manchester
2005 - 2008
Social Policy from University of Birmingham

More Information

Social Presence :

Prographics :

Exp : 18 Location : Derby, England, United Kingdom Job Level : Leadership Designation : Group Chief Digital Information Officer - UHL & UHN at University Hospitals of Leicester NHS Trust and University Hospitals of Northamptonshire
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Insights For Selling To William

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with William is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from William

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will William move?

  • They like to perform full analysis and can take time to make any decision.
  • Can William take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And William

Personality Compatibility


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