William Salter

Captain
DISC Type : DS

Property Consultant at The English-Speaking Union

London, England, United Kingdom

Overview

William is an MRICS qualified finance professional specializing in capital raising and investor relations for family offices and private equity. He has advised on over £60 million in real estate transactions and fundraising. He holds certificates from Saïd Business School, University of Oxford, and The London School of Economics.

Outside of his finance work, William is actively involved in the charity sector. He applies his property and strategic asset management expertise to support charitable organizations, including a notable role as a Property Consultant for The English-Speaking Union, an educational charity.

Unique fact: William was shortlisted for both the Proptech Advocate and Special Achievement awards at the UK Proptech Association Awards in 2020.

Personality Overview

Dynamic But Sincere

Planner & Achiever

Decisive But Calm

They might take some time to make their mind up but once they do, they don't change it easily.  They exhibit a rare combination of being result-oriented but patient at the same time. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Capital Raising
A core focus of his career, he has led and advised on over £60m of capital raising and real-estate transactions for family offices and sponsors.
Real Estate Investment
His background includes senior roles at JLL and Workman LLP, with recent activity in multi-let industrial investments and disposals on behalf of councils.
Family Office Strategy
He has extensive experience as a consultant and senior advisor, supporting family offices with fundraising strategy, market entry, and deal execution across various sectors.

Media Appearances

William has no verified media appearances

Work History

12-2025
Property Consultant at The English-Speaking Union
3-2024
Investor Relations & Capital Raising at aiRaiz
5-2023
Consultant - Investor Relations at Family Office
4-2022 - 3-2024
Senior Advisor - Investor Relations & Capital Raising at AlphaBet Capital Advisors Ltd (since 2003)
1-2021 - 3-2021
Chief Operating Officer at Switched On Space

Education

Insight into Management Certificate from Saïd Business School, University of Oxford
Master of Business Administration (MBA) Essentials Certificate from The London School of Economics and Political Science (LSE)

More Information

Social Presence :

Prographics :

Exp : 18 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Property Consultant at The English-Speaking Union
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Insights For Selling To William

During A Call Or A Meeting

DO's

  • Use phrases like 'your team deserves', 'best in class' etc.
  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't go over them unless you are left with no other option
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with William is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from William

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will William move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can William take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And William

Personality Compatibility


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