William Sammons

Inspirer
DISC Type : di

Co-CEO at Feedback Academy AI

Washington DC-Baltimore Area, United States

Overview

William Sammons is the founder of Live Local Warm Marketing, where he helps entrepreneurs grow their businesses through referral-based strategies. A former real estate agent and graduate of Mercyhurst University, he focuses on building authentic connections over chasing cold leads. People who have worked with him describe him as a committed professional.

His career is marked by a distinctive pivot from traditional real estate sales to establishing a marketing philosophy centered on community engagement and genuine relationships.

Personality Overview

Generous

Decisive

Achievment Oriented

They respond well to objective pitches but also attach some value to relationships.  They measure a product on its merit but can be influenced by strong testimonials. They usually prefer to drive the conversation.

Topics They Care About

Referral Marketing
His entire business framework is built on turning existing relationships into a steady stream of referrals, moving away from traditional cold outreach methods.
Community Building
He believes community is a powerful marketing tool and teaches entrepreneurs how to grow through local events, service-oriented efforts, and authentic partnerships.
AI for Entrepreneurs
As Co-CEO of Feedback Academy AI, he focuses on blending human expertise with AI innovation to help business owners refine their messaging and scale effectively.

Media Appearances

This week, Billy Sammons from Live Local Warm Marketing joins us …. Featured in Instagram

See Now

Work History

5-2025
Co-CEO at Feedback Academy AI
1-2023
Financial Educator at World Financial Group (WFG)
8-2020
Owner at Live Local Warm Marketing
4-2011
Professional Realtor at Home Towne Real Estate
8-2008
Sales And Marketing Specialist at Live Local Marketing

Education

1997 - 2001
BA from Mercyhurst University
1996 - 2002
Education details unavailable from College of Southern Maryland

More Information

Social Presence :

Prographics :

Exp : 23 Location : Washington DC-Baltimore Area, United States Job Level : Junior Designation : Co-CEO at Feedback Academy AI
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Insights For Selling To William

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Get them to a point where they are ready to bat for your product internally
  • Focus on the big picture and the strategic value of your product

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with William is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from William

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will William move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can William take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And William

Personality Compatibility


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