William Tarr

Inquirer
DISC Type : cd

Head of New Markets & CEEMEA Bonds at Tradeweb

London, England, United Kingdom

Overview

William Tarr is the Managing Director for Global Emerging Markets at Tradeweb, where he leads new market expansion and strategy. A former Fixed Income Trader at Goldman Sachs, he specializes in local and hard currency debt instruments. He is an alumnus of Loughborough University and Oxfords Saïd Business School.

He was honored as one of the Financial News "Rising Stars of European Finance" for his work in driving growth.

Personality Overview

Hard To Convince

Upfront

ROI Conscious

They don’t always try to control the conversation but neither do they like yielding it fully.  They care equally about the product and its potential impact. They respond well to confident salespeople.

Topics They Care About

Emerging Markets Expansion
His career at Tradeweb focuses on driving new territory expansion, business development, and sales pipelines in high-growth emerging markets like CEEMEA and Latin America.
Electronic Trading
He works at the forefront of financial technology, focusing on innovative electronic trading solutions for fixed income, interest rate swaps, and corporate bonds.
Blockchain in Finance
He completed the Oxford Blockchain Strategy Programme, indicating a strong professional interest in the future applications of this technology within finance.

Media Appearances

William has no verified media appearances

Work History

2-2025
Head of New Markets & CEEMEA Bonds at Tradeweb
2-2024 - 3-2025
Managing Director at Tradeweb
8-2021 - 2-2024
Director - International & Global EM at Tradeweb
11-2013 - 11-2015
Fixed Income Trader - Short Term Interest Rates at Goldman Sachs
8-2011 - 11-2013
Credit E-Commerce at Goldman Sachs

Education

2018 - 2018
Oxford Blockchain Programme from Saïd Business School, University of Oxford
2006 - 2010
Bachelor of Science with Joint Honours (BSc Joint Hons DPS) from Loughborough University

More Information

Social Presence :

Prographics :

Exp : 11 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of New Markets & CEEMEA Bonds at Tradeweb
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Insights For Selling To William

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Highlight the competitive differentiation of your product

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Don’t expect them to change their mind quickly if they say no once
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with William is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from William

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will William move?

  • Their decision making speed is somewhere in the middle.
  • Can William take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And William

Personality Compatibility


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