Ishita Desai
Login to view DISC.Ishita Desai is a Brand Strategy and Consumer Insights Specialist with over a decade of experience, specializing in integrating AI-driven methodologies with traditional qualitative research. A University of Mumbai alumna, she has steered projects for global brands like Unilever and Procter & Gamble. Colleagues describe her as dynamic, reliable, and a quick-thinking problem solver.
Outside of work, Ishita is a keen observer of cultural trends, sharing thoughts on everything from matchas popularity to the power of brand storytelling in advertising. She is also a passionate cricket fan, celebrating key moments like Royal Challengers Bangalores IPL victory. Her writing reflects an interest in the intersection of modern life and tradition.
In 2025, she took an intentional career sabbatical to focus on her mental and physical well-being, aiming for sharper focus in her careers next phase.
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