William Thompson

Critic
DISC Type : C

Co-Founder at plinth

London, England, United Kingdom

Overview

William is the Co-Founder of Plinth, a community impact platform that leverages AI to assist charities and non-profits. With a Masters degree from the University of Cambridge and an ACA qualification, he is focused on helping organizations measure their impact and secure funding.

He recently returned from paternity leave and is passionate about growing his team and expanding Plinths capabilities, including through strategic acquisitions like OutNav.

Unique fact: William won a Gold Medal in the Physics Olympiad, an achievement awarded to only the top 100 A-level physics students.

Personality Overview

Information Seeker

ROI Driven

Objective Thinker

They prefer to do logical analysis and value evidence over emotions.  Unless the value is proven by data, they are unlikely to value fancy features. They enjoy working alone and do not rely on others very often.

Topics They Care About

Supporting Small Charities
Launched the Plinth Foundation to "fund the unfundable, " helping smaller organizations access technology and overcome outdated admin processes that slow them down.
Community Impact
Co-founded two community-focused platforms, Time to Spare and Plinth, to help community programmes deliver better services and understand their social impact.
AI for Non-profits
Dedicated to bringing AI to the charity sector in ways that are practical and effective, enhancing their ability to operate and grow.

Media Appearances

William has no verified media appearances

Work History

10-2023
Co-Founder at plinth
4-2019 - 10-2023
Co-Founder at Time to Spare
3-2016 - 4-2019
Exam Qualified ACA at Dixon Wilson
3-2016 - 3-2019
Part Qualified ACA at Dixon Wilson
8-2014 - 1-2016
Work Experience at Southworth & Co

Education

2016 - 2019
ACA from ICAEW
2011 - 2015
Master's Degree from University of Cambridge

More Information

Social Presence :

Prographics :

Exp : 12 Location : London, England, United Kingdom Job Level : Leadership Designation : Co-Founder at plinth
URL has been copied!

Insights For Selling To William

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Do not use very emotional or colorful language
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with William is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from William

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will William move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can William take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And William

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.