Willian Frighetto

Questioner
DISC Type : c

Franqueado NK Sementes | Syngenta Seeds at Syngenta

São Jorge do Ivaí, Paraná, Brazil

Overview

Willian is an experienced agronomist and sales leader, now a Franqueado for NK Sementes at Syngenta. With over two decades at Corteva and DuPont Pioneer, he specializes in the corn and soy seed market, demand generation, and managing key accounts in Brazils agricultural sector. He is a graduate of the Universidade Federal do Paraná.

After a 22-year career in sales and management at a major competitor, he recently embraced a new entrepreneurial journey as a franchisee.

Personality Overview

Value Seeker

Price-Sensitive

Systematic

They are more likely than others to negotiate on pricing and terms.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to analyze every situation thoroughly.


Topics They Care About

Milho Safrinha
He frequently posts about the challenges and opportunities of second-crop corn, emphasizing technology and specific hybrids like NK501VIP3 to ensure productivity and stability.
Gestão de Vendas Agrícolas
His career has centered on agricultural sales management, from leading teams at DuPont Pioneer to managing the strategic COAMO cooperative account for Corteva.
Tecnologia em Sementes
He advocates for using advanced seed technology and strategic management as essential tools for producers to overcome climatic risks and improve crop performance.

Media Appearances

Willian has no verified media appearances

Work History

4-2025
Franqueado NK Sementes | Syngenta Seeds at Syngenta
5-2022 - 3-2025
Representante comercial at Brevant Sementes
3-2018 - 4-2022
Key Account Manager at Corteva Agriscience
4-2016 - 2-2018
Account Manager at DuPont Pioneer
4-2013 - 3-2016
Gerente de vendas regional at DuPont Pioneer

Education

1995 - 1999
Engenheiro Agrônomo from Universidade Federal do Paraná

More Information

Social Presence :

Prographics :

Exp : 22 Location : São Jorge do Ivaí, Paraná, Brazil Job Level : N/A Designation : Franqueado NK Sementes | Syngenta Seeds at Syngenta
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Insights For Selling To Willian

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Share as much information as possible regarding your product
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Willian is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Willian

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Willian move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Willian take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Willian

Personality Compatibility


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