Wouter Blok in

Wouter Blok

Evaluator · DISC type DSC
Advisor To The Board / Scale-up Advisor at Marketing Intrepreneur
📍 Heemstede, North Holland, Netherlands

Wouter is a growth marketing leader and fractional CMO with extensive experience scaling major companies like GetYourGuide, Google, and Coolblue. He specializes in developing growth strategies, conducting marketing audits, and building high-performing teams. People who have worked with him describe him as exceptionally knowledgeable, deeply strategic, and genuinely invested in people.

Outside of work, Wouter is a family man who enjoys experiential travel with his wife and their children, preferring to actively explore destinations. He has mentioned hobbies like skiing and Padel, and an interest in high-performance psychology, drawing parallels between sports and business.

Unique fact: Wouter holds an O-1 VISA from the U. S. government, a classification reserved for individuals with extraordinary ability or achievement in their field.

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Experience
20 Years
Current Role
Advisor To The Board / Scale-up Advisor
Location
Heemstede, North Holland, Netherlands
Personality Overview

How Wouter shows up

Hard To Convince
Fast But Analytical
Thorough Evaluator

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Priorities

Topics Wouter cares about

Growth Marketing
His entire career is focused on growth, evolving from performance marketing to a broader strategy involving technology, product, and brand to drive ROI and scale businesses globally.
Empathetic Leadership
He is passionate about creating environments where talent can thrive. He has publicly discussed leading with candor and compassion and has written about preventing employee burnout.
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Career

Work history

1-2016
Advisor To The Board / Scale-up Advisor
Marketing Intrepreneur
5-2019 - 6-2025
VP Growth Marketing
GetYourGuide
3-2016 - 8-2017
VP digital growth
Sprint
2-2015 - 12-2015
Chief Marketing Officer
Coolblue
12-2012 - 1-2015
sr. Industry Manager Booking.com
Google
In the press

Media appearances

Wouter Blok (GetYourGuide) on brand growth - E32 - Spotify. Featured in Spotify
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Education
1999 - 2002
PPL
KLM Flight Academy
2003 - 2006
Business Economics
Inholland University of Applied Sciences
1998 - 1999
Psychologie
University of Amsterdam
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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