Wouter is a growth marketing leader and fractional CMO with extensive experience scaling major companies like GetYourGuide, Google, and Coolblue. He specializes in developing growth strategies, conducting marketing audits, and building high-performing teams. People who have worked with him describe him as exceptionally knowledgeable, deeply strategic, and genuinely invested in people.
Outside of work, Wouter is a family man who enjoys experiential travel with his wife and their children, preferring to actively explore destinations. He has mentioned hobbies like skiing and Padel, and an interest in high-performance psychology, drawing parallels between sports and business.
Unique fact: Wouter holds an O-1 VISA from the U. S. government, a classification reserved for individuals with extraordinary ability or achievement in their field.
Read the full overview →They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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