Wren Montgomery

Pioneer
DISC Type : sdi

Research Fellowship at Stanford, Center For Advanced Study in the Behavioral Sciences

Canada

Overview

Wren Montgomery is an Associate Professor at Ivey Business School and a globally recognized expert on corporate greenwashing. Her multi-award-winning research has influenced Canadian environmental policy, and she is the founder of the Greenwash Action Lab. She was recently a fellow at Stanford Universitys Center for Advanced Study in the Behavioral Sciences.

Her academic career was driven by a lifelong passion for water, having grown up as a swimmer, sailor, and kayaker on the Great Lakes. She serves on the board for the Alliance for the Great Lakes and finds that her best ideas often come to her while walking or running with her dog.

Interesting fact: Her passion for being in and on the water directly inspired her award-winning academic research on water justice and sustainability.

Personality Overview

Dynamic But Sincere

Friendly But Fast

Driven But Considerate

If they are convinced, they can become very strong champions for your product  They have the unique ability to win both love and respect from their team (or outsiders) They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Corporate Greenwashing
Her primary research area. She co-founded the Greenwash Action Lab to combat misleading environmental claims and is writing a book titled "Beating the Greenwashers".
Climate Justice
Focuses on the intersection of sustainability and social justice, with award-winning research on resource inequality, such as the Detroit water shutoffs.
Environmental Policy
Her research on greenwashing has directly informed and shaped revisions to Canada's Competition Act, demonstrating a commitment to influencing public policy.

Media Appearances

Wren has no verified media appearances

Work History

9-2024 - 6-2025
Research Fellowship at Stanford, Center For Advanced Study in the Behavioral Sciences
6-2023
Associate Professor of Management and Sustainability at Ivey Business School at Western University
7-2018 - 6-2023
Assistant Professor at Ivey Business School at Western University
2015
Faculty Affiliate at University of Michigan

Education

2010 - 2015
Doctor of Philosophy (Ph.D.) from Queen's University
2013 - 2015
Visiting Scholar from University of Michigan

More Information

Social Presence :

Prographics :

Exp : 10 Location : Canada Job Level : N/A Designation : Research Fellowship at Stanford, Center For Advanced Study in the Behavioral Sciences
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Insights For Selling To Wren

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Keep your pitch focused on the impact but nurture the relationship too
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal during the early interactions even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Wren is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Wren

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Wren move?

  • They are generally fast movers and can take quick decisions
  • Can Wren take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Wren

Personality Compatibility


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