Xander Zwaaf

Questioner
DISC Type : c

Head of Marketing at Fixico

Utrecht, Utrecht, Netherlands

Overview

Xander Zwaaf is the Head of Marketing at Fixico, a digital car repair management platform. His expertise is in the automotive and financial sectors, with previous marketing management roles at LeasePlan and ABN AMRO. He holds a Master of Arts from the University of Amsterdam.

He appears to be highly team-oriented, publicly acknowledging colleagues for successful teambuilding events. His professional interests extend to major players in the mobility space, such as the car rental company SIXT.

He is currently driving significant international growth, recently securing key partnerships with Aon, Ominimo Insurance, and Fleets International Enterprises.

Personality Overview

Not Easily Convinced

Price-Sensitive

Systematic

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to do thorough analysis of any situation. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Strategic Partnerships
He frequently posts about securing and expanding partnerships with major international clients like Aon and Ominimo Insurance to drive growth across Europe.
Digital Repair Management
Leads marketing for Fixico's platform, which digitally manages vehicle repairs for insurance and fleet partners, shaping the future of the industry.
Insurtech Integration
Recently announced a partnership with an AI-driven car insurance company, integrating Fixico's platform directly into their claims systems.

Media Appearances

Xander has no verified media appearances

Work History

8-2021
Head of Marketing at Fixico
9-2018 - 7-2021
Global Marketing Manager SME & Private leasing at LeasePlan
9-2016 - 7-2018
Marketing Manager Intermediaire Verkoop at ABN AMRO Bank N.V.
3-2014 - 8-2016
Insurance Consultant at LeasePlan
4-2007 - 2-2014
Global Marketing Manager at LeasePlan

Education

9-1993 - 8-1997
Master of Arts - MA from University of Amsterdam

More Information

Social Presence :

Prographics :

Exp : 19 Location : Utrecht, Utrecht, Netherlands Job Level : Mid-senior Designation : Head of Marketing at Fixico
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Insights For Selling To Xander

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Share as much information as possible regarding your product
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Xander is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Xander

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Xander move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Xander take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Xander

Personality Compatibility


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