Xavier Berneda Martín in

Xavier Berneda Martín

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Owner at DUUO Shoes
📍 Greater Barcelona Metropolitan Area, Spain

Xavier Berneda Martín is the CEO of Bern2Run Holding, managing the familys iconic footwear brand, MUNICH, and the newer DUUO Shoes. As the third-generation leader, he successfully transitioned MUNICH from a technical sports shoe company into a major fashion brand. He also serves as President of the Spanish Sports Association (AFYDAD).

Rooted in his familys business legacy, he works alongside his brother to continue the company their grandfather founded. He shows a strong appreciation for his Catalan heritage, celebrating local traditions like the Diada de Sant Jordi, and maintains a keen interest in overarching economic trends.

He is credited with transforming his familys 80-year-old footwear company into a leading fashion sneaker icon.

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Experience
30 Years
Current Role
Owner
Location
Greater Barcelona Metropolitan Area, Spain
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Xavier cares about

Family Business
Represents the third generation of his family's company, evolving the footwear business started by his grandfather in 1939.
Footwear & Fashion
As owner of MUNICH and DUUO, he has driven the transformation of a sports brand into a fashion statement, overseeing design, production, and marketing.
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Career

Work history

1-2018
Owner
DUUO Shoes
11-2012
Owner
MUNICH
2012
Consejero Delegado
Bern2Run Holding SL
10-2010 - 3-2018
Presidente
AFYDAD
1-2009 - 1-2022
Owner
Tarariquetevi Communications SL
In the press

Media appearances

Duuo, la firma de zapatos sostenibles de los propietarios de Munich, roza los dos millones. Featured in La Vanguardia
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Los propietarios de Munich lanzan la marca de calzado Duuo. Featured in FashionUnited
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Education

Xavier has no verified education history

Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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