Xavier Berneda Martín

Questioner
DISC Type : c

Owner at DUUO Shoes

Greater Barcelona Metropolitan Area, Spain

Overview

Xavier Berneda Martín is the CEO of Bern2Run Holding, managing the familys iconic footwear brand, MUNICH, and the newer DUUO Shoes. As the third-generation leader, he successfully transitioned MUNICH from a technical sports shoe company into a major fashion brand. He also serves as President of the Spanish Sports Association (AFYDAD).

Rooted in his familys business legacy, he works alongside his brother to continue the company their grandfather founded. He shows a strong appreciation for his Catalan heritage, celebrating local traditions like the Diada de Sant Jordi, and maintains a keen interest in overarching economic trends.

He is credited with transforming his familys 80-year-old footwear company into a leading fashion sneaker icon.

Personality Overview

Cautious & Analytical

Value Seeker

Systematic

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  It is quite likely of them to ask for pricing or other concessions. They prefer to fully evaluate every situation.

Topics They Care About

Family Business
Represents the third generation of his family's company, evolving the footwear business started by his grandfather in 1939.
Footwear & Fashion
As owner of MUNICH and DUUO, he has driven the transformation of a sports brand into a fashion statement, overseeing design, production, and marketing.
Spanish Sports Industry
In his role as President of AFYDAD, he actively promotes the growth and international presence of Spain's sports equipment and apparel sector.

Media Appearances

Duuo, la firma de zapatos sostenibles de los propietarios de Munich, roza los dos millones. Featured in La Vanguardia

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Los propietarios de Munich lanzan la marca de calzado Duuo. Featured in FashionUnited

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Xavi Berneda (Munich) – “La pandemia supuso un golpe, pero ahora mismo estamos ya trabajando al 100%”. Featured in Komunica.press

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Work History

1-2018
Owner at DUUO Shoes
11-2012
Owner at MUNICH
2012
Consejero Delegado at Bern2Run Holding SL
10-2010 - 3-2018
Presidente at AFYDAD
1-2009 - 1-2022
Owner at Tarariquetevi Communications SL

Education

Xavier has no verified education history

More Information

Social Presence :

Prographics :

Exp : 30 Location : Greater Barcelona Metropolitan Area, Spain Job Level : N/A Designation : Owner at DUUO Shoes
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Insights For Selling To Xavier

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Emphasise more on facts and measurable benefits
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Xavier is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Xavier

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Xavier move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Xavier take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Xavier

Personality Compatibility


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