Xavier C. Santana

Examiner
DISC Type : cs

CEO, Managing Partner at Calturas Capital

Newport Beach, California, United States

Overview

Xavier C. Santana is the CEO and Managing Partner of Calturas Capital, specializing in private equity and commercial real estate advisory. With a career starting at CBRE in 2004, he founded multiple firms, including Northgate Commercial, leveraging his extensive experience in asset management. He attended California State University-Sacramento.

There is no publicly available information regarding Xaviers personal life or hobbies.

He believes a lease renewal is the "final exam" for years of a landlords daily decisions, not just a paperwork event.

Personality Overview

Unexpressive

Tough To Convince

Overcautious

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  They tend to have clarity about their needs and constraints, and are unlikely to over-promise. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Tenant-Centric Management
Believes in removing friction for tenants and that fair, responsive management is the key to retention, viewing renewals as the result of years of daily decisions.
Investor Transparency
Stresses that the hardest part of investing is knowing who to trust and advocates for advisors who are transparent about fees and have proven track records.
Data-Driven Operations
Argues that investors have a "visibility problem, " not a management problem, and insists on raw data over summaries to avoid managing assets blindly.

Media Appearances

Xavier has no verified media appearances

Work History

1-2018
CEO, Managing Partner at Calturas Capital
Sales Associate at PALMER CAPITAL LLP
9-2009
CEO, Broker at Northgate Commercial
1-2007
Managing Partner at Kay Tayler Investments, LLC
Vice President at CBRE

Education

Education details unavailable from San Diego State University
Education details unavailable from California State University-Sacramento

More Information

Social Presence :

Prographics :

Exp : 18 Location : Newport Beach, California, United States Job Level : Leadership Designation : CEO, Managing Partner at Calturas Capital
URL has been copied!

Insights For Selling To Xavier C.

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't be very accepting if that is your natural style, stay firm
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Xavier C. is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Xavier C.

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Xavier C. move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Xavier C. take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Xavier C.

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.