Xavier Moreno Villanueva

Critic
DISC Type : C

Director de RR. HH. at bonÀrea Agrupa

Torà, Catalonia, Spain

Overview

As Director of Human Resources at bonÀrea Agrupa since April 2023, Xavier leads the companys cultural transformation. With over 20 years of experience, he focuses on digitalization, strategic talent management, and agility. His background includes executive programs in digital talent and strategic innovation from ISDI and Esade.

He is passionate about bridging the gap between academia and industry, actively participating in university advisory boards to cultivate local talent. His posts show strong support for diversity, particularly women in science, and he advocates for a leadership style founded on trust and team empowerment.

Unique fact: Xavier serves on the Business Advisory Council for the Polytechnic School at the University of Lleida.

Personality Overview

Critic

Precise

Information Seeker

Unless the value is proven by data, they are unlikely to value fancy features.  It is very likely that they will negotiate pricing or other important terms. They enjoy working alone and do not rely on others very often.

Topics They Care About

Talent Development
A core focus of his role, he is interested in talent retention and creating opportunities for professional growth within the company and the local territory.
Cultural Transformation
He is leading the organizational shift towards a more digital, agile, and inclusive environment at bonÀrea Agrupa.
University-Business Links
Actively works with universities like the University of Lleida to ensure the curriculum prepares talent for the needs of the business community.

Media Appearances

Xavier has no verified media appearances

Work History

4-2023
Director de RR. HH. at bonÀrea Agrupa
1-2006 - 4-2023
Adj. Direccción RRHH (Selección y desarrollo y Gestor de Calidad) at bonÀrea Agrupa
6-2001 - 1-2006
COORDINADOR DE SISTEMA DE GESTIÓN DE CALIDAD at CORPORACIÓN ALIMENTARIA GUISSONA, S.A.
5-2001 - 10-2001
TECNICO EN I+D NUEVOS PRODUCTOS at Gallina Blanca

Education

9-2024 - 11-2024
Digital Talent Executive Program from ISDI
9-2021 - 12-2021
INNOVACIÓN ESTRATÉGICA from Esade

More Information

Social Presence :

Prographics :

Exp : 24 Location : Torà, Catalonia, Spain Job Level : Mid-senior Designation : Director de RR. HH. at bonÀrea Agrupa
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Insights For Selling To Xavier

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Don’t try too hard to build a relationship with them
  • Don’t rush them till they have clearly gotten all the necessary information
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Xavier is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Xavier

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Xavier move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Xavier take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Xavier

Personality Compatibility


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