Xiaoyun TU

Inquirer
DISC Type : cd

VP of Growth at Brightpearl by Sage

Paris, Île-de-France, France

Overview

Xiaoyun Tu is a VP of Growth specializing in scaling SaaS businesses through Product-Led and Sales-Led-Growth strategies. She was pivotal in Brightpearls $360M acquisition by Sage after increasing the inbound pipeline by 280%. People who have worked with her describe her as exceptional, dedicated, and talented.

Driven by a passion for finding stories within data, Xiaoyun focuses on translating complex insights into targeted actions. She emphasizes aligning marketing, sales, and product teams to create seamless customer experiences. Her recent focus is on leveraging AI for efficient product marketing video creation.

She drove a 280% increase in inbound pipeline at Brightpearl, contributing to the companys growth from $2M to $27M in ARR over four years.

Personality Overview

Upfront

Judgemental

Demanding

They care equally about the product and its potential impact.  They can be nudged to make faster decisions by offering what they value. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

SaaS Growth Engines
Her career is defined by building growth strategies for scaling SaaS companies, blending product-led and sales-led motions to drive significant ARR growth.
AI in Video
Recent activity shows a strong focus on using AI tools, specifically BrewVideo, to simplify the creation of product demo and explainer videos for marketing.
Data-Driven Marketing
Her professional philosophy is rooted in using data to uncover business challenges and drive targeted marketing actions that produce measurable results.

Media Appearances

Xiaoyun has no verified media appearances

Work History

1-2022
VP of Growth at Brightpearl by Sage
1-2020 - 4-2023
Global Director of Demand Generation at Brightpearl by Sage
8-2017 - 1-2020
Head of Digital Marketing at Brightpearl by Sage
1-2016 - 6-2017
Head of Digital Marketing - Southern European Markets at RS Components
1-2013 - 8-2015
Paid Media Consultant at Keyade

Education

2011 - 2012
Master2 from I.A.E de Tours
2010 - 2011
Master 1 from I.A.E d'Orléans

More Information

Social Presence :

Prographics :

Exp : 13 Location : Paris, Île-de-France, France Job Level : Senior Designation : VP of Growth at Brightpearl by Sage
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Insights For Selling To Xiaoyun

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Be crisp while making the pitch

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Avoid repeating yourself or making generalizations
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Xiaoyun is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Xiaoyun

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Xiaoyun move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Xiaoyun take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Xiaoyun

Personality Compatibility


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