Xiaoyun TU in

Xiaoyun TU

Login to view DISC.
VP of Growth at Brightpearl by Sage
📍 Paris, Île-de-France, France

Xiaoyun Tu is a VP of Growth specializing in scaling SaaS businesses through Product-Led and Sales-Led-Growth strategies. She was pivotal in Brightpearls $360M acquisition by Sage after increasing the inbound pipeline by 280%. People who have worked with her describe her as exceptional, dedicated, and talented.

Driven by a passion for finding stories within data, Xiaoyun focuses on translating complex insights into targeted actions. She emphasizes aligning marketing, sales, and product teams to create seamless customer experiences. Her recent focus is on leveraging AI for efficient product marketing video creation.

She drove a 280% increase in inbound pipeline at Brightpearl, contributing to the companys growth from $2M to $27M in ARR over four years.

Read the full overview →
Experience
13 Years
Current Role
VP of Growth
Job Level
Senior
Location
Paris, Île-de-France, France
Personality Overview

How Xiaoyun shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Login to view personality overview.
Priorities

Topics Xiaoyun cares about

SaaS Growth Engines
Her career is defined by building growth strategies for scaling SaaS companies, blending product-led and sales-led motions to drive significant ARR growth.
AI in Video
Recent activity shows a strong focus on using AI tools, specifically BrewVideo, to simplify the creation of product demo and explainer videos for marketing.
+5 more topics Login to view topics
Career

Work history

1-2022
VP of Growth
Brightpearl by Sage
1-2020 - 4-2023
Global Director of Demand Generation
Brightpearl by Sage
8-2017 - 1-2020
Head of Digital Marketing
Brightpearl by Sage
1-2016 - 6-2017
Head of Digital Marketing - Southern European Markets
RS Components
1-2013 - 8-2015
Paid Media Consultant
Keyade
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2011 - 2012
Master2
I.A.E de Tours
2010 - 2011
Master 1
I.A.E d'Orléans
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

Login to view DISC.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Xiaoyun. Free, 10 seconds.