Emily Gittins

Visionary
DISC Type : Ds

Co-founder & CEO at Archive

Berkeley, California, United States

Overview

Emily Gittins is the Co-founder and CEO of Archive, a technology platform that powers profitable resale businesses for brands like The North Face and Lululemon. A graduate of Stanford and the University of Cambridge, her work is centered on building the circular economy to decouple revenue growth from new production.

Emilys professional focus on climate change and sustainability is deeply rooted in her personal values. Prior to Archive, she worked at X, the moonshot factory, on mitigating climate change and in international development focusing on gender equity and mobile adoption in low-income countries.

She was recognized for her work in sustainable retail on the Forbes 30 Under 30 list for 2023.

Personality Overview

Objective Evaluator

Direct & Assertive

Fast But Thoughtful

They might take some time to make their mind up but once they do, they don't change it easily.  They exhibit a rare combination of being result-oriented but patient at the same time. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Circular Economy
Her company's mission is to help brands build circular business models and reduce the fashion industry's environmental footprint.
Brand Resale
She enables brands to own their secondhand market, creating new revenue streams and increasing customer loyalty through resale programs.
Climate Change
States that the primary motivation behind founding Archive was to address climate change by reducing waste from new item production.

Media Appearances

Emily Gittins - Archive - Forbes. Featured in Forbes

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In Conversation with Archive Co‑founder & CEO Emily Gittins. Featured in Sourcing Journal

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Archive CEO Says Stores are Branded Resale's Next Frontier. Featured in Yahoo Finance

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Work History

2-2021
Co-founder & CEO at Archive
9-2018 - 1-2021
MBA-MS in Environment and Resources Candidate at Stanford University Graduate School of Business
6-2020 - 9-2020
Circular Business Models at Global Fashion Agenda
6-2019 - 9-2019
Rapid Evaluation at X, the moonshot factory
12-2017 - 8-2018
Market Engagement Manager, Connected Women at GSMA

Education

BA/MA from University of Cambridge

More Information

Social Presence :

Prographics :

Exp : 6 Location : Berkeley, California, United States Job Level : Leadership Designation : Co-founder & CEO at Archive
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Insights For Selling To Emily

During A Call Or A Meeting

DO's

  • Use phrases like 'your team deserves', 'best in class' etc.
  • Suggest clear next steps with confidence, don't be vague or hesitant
  • During followups, use phone or text if needed, they should be fine

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't shy away from asking hard questions, but be extra polite
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Emily is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Emily

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Emily move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Emily take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Emily

Personality Compatibility


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