Xuehan Jiang

Enthusiast
DISC Type : i

Founder & CEO at Primordial

London, England, United Kingdom

Overview

Xuehan Jiang is the Founder and CEO of Primordial, a company creating financial infrastructure for creative capital, starting with music royalties. An alumnus of The London School of Economics, he has prior experience as an investment analyst and was part of the inaugural Frontier Innovation Fellowship, supporting frontier technology ventures.

Personality Overview

Story Driven

Amiable & Agreeable

Consensus Focused

Unlike D or C types, they are convinced more by stories and testimonials.  They are generally friendly, so be careful when relying on their word. They are more about building relationships than just cutting deals.

Topics They Care About

Creative Capital
His company, Primordial, is dedicated to building financial infrastructure to unlock new capital flows for artists and creators, starting with music royalties.
Fintech Infrastructure
He is focused on building the underlying financial technology that powers the next era of creative capital, turning intellectual property into tradable assets.
Frontier Technology
He was selected for the inaugural Frontier Innovation Fellowship, a program created to support ventures working in cutting-edge and emerging technology sectors.

Media Appearances

Primordial launches to invest in early‑stage tech startups in Triangle. Featured in Grepbeat

See Now

Work History

8-2024
Founder & CEO at Primordial
9-2022
Founder at RISEX
10-2020 - 1-2023
Investment Analyst at Grasshopper
9-2020 - 5-2021
Strategy and Operation at HIGHVIBE Network
8-2020
Chief of Staff, Council Member at COmastermind

Education

9-2023 - 9-2024
MSc from The London School of Economics and Political Science (LSE)
2016 - 2020
Bachelor of Arts - BA from Claremont McKenna College

More Information

Social Presence :

Prographics :

Exp : 11 Location : London, England, United Kingdom Job Level : Leadership Designation : Founder & CEO at Primordial
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Insights For Selling To Xuehan

During A Call Or A Meeting

DO's

  • Maintain high, positive energy and convey confidence
  • Give them the opportunity to lead the conversation where possible
  • Ask them how their day is going or exchange some other pleasantries

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t be excessively objective, be like a storyteller with them
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Xuehan is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Xuehan

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Xuehan move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Xuehan take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Xuehan

Personality Compatibility


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