Y'landa Simmons Burch

Questioner
DISC Type : c

Principal Leader & Senior Grant Writing Consultant at Kellogg & Sovereign Consulting

Baltimore, Maryland, United States

Overview

Ylanda Simmons Burch is a Principal Leader and Senior Grant Writing Consultant at Kellogg & Sovereign Consulting, leveraging extensive experience from her previous leadership roles, including COO at the Boys & Girls Clubs of Metro Baltimore. She holds a Master of Science from the University of Maryland Global Campus.

As a mother, PTA president, and youth advocate, she is deeply committed to community engagement and supporting youth. She champions the importance of providing enriching opportunities for children, such as summer learning programs, to ensure their success.

She was recently recognized as a "Game Changer" by Baltimore Magazine in 2024 and one of Marylands "Top 100 Women" in 2023.

Personality Overview

Value Seeker

Cautious & Analytical

Price-Sensitive

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They are more likely than others to negotiate on pricing and terms. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Youth Development
Her career has been dedicated to youth-focused organizations like the Boys & Girls Clubs, and she personally identifies as a "Youth Development Professional. "
Community Advocacy
Actively involved as a mother, PTA president, and youth advocate, she is passionate about supporting local programs and volunteerism.
Summer Learning
She publicly advocates for summer learning programs, believing every child should have access to them to stay engaged and prepare for the school year.

Media Appearances

Y'landa has no verified media appearances

Work History

10-2024
Principal Leader & Senior Grant Writing Consultant at Kellogg & Sovereign Consulting
12-2023 - 10-2024
Executive Director of Statewide Outreach at Boys & Girls Clubs of Metropolitan Baltimore
11-2022 - 12-2023
Executive Director and Lead Administrator of Maryland Alliance at Boys & Girls Clubs of Maryland
2-2018 - 12-2023
Chief Operating Officer at Boys & Girls Clubs of Metro Baltimore
9-2007 - 2-2018
Vice President at Boys & Girls Clubs of Metro Baltimore

Education

2008 - 2010
Masters of Science from University of Maryland Global Campus
Bachelor of Science from Central Connecticut State University

More Information

Social Presence :

Prographics :

Exp : 18 Location : Baltimore, Maryland, United States Job Level : Mid-senior Designation : Principal Leader & Senior Grant Writing Consultant at Kellogg & Sovereign Consulting
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Insights For Selling To Y'landa

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Back up any claims with data and numbers
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Y'landa is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Y'landa

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Y'landa move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Y'landa take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Y'landa

Personality Compatibility


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