Yair Benishai

Wildcard
DISC Type : sci

Senior Strategic Partnerships Manager at MediaFuse LTD

Holon, Tel Aviv District, Israel

Overview

Yair Benishai is a strategic partnerships leader with over 14 years of experience specializing in the telecom, SaaS, iGaming, and PR distribution industries. In his role at MediaFuse, he builds high-impact media alliances for Web3, fintech, and cybersecurity brands, holding a bachelors degree from The Open University of Israel.

He believes one of the toughest parts of business development is not the selling itself, but finding the right stakeholders within a major enterprise who can enact change.

Personality Overview

Friendly But Slow

Curious But Skeptical

ROI Driven

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Topics They Care About

iGaming PR Strategy
He advocates moving beyond "vanity metrics" to focus on how targeted PR directly impacts tangible business results in specific geographic markets.
Strategic Alliances
He specializes in building and scaling high-impact partnerships with operators, agencies, VCs, and enterprise clients to generate significant annual revenue.
AI-Optimized Search
He emphasizes that brands must optimize for LLM (AI) searches, as traditional SEO is no longer sufficient to remain visible to key demographics.

Media Appearances

Yair has no verified media appearances

Work History

10-2025
Senior Strategic Partnerships Manager at MediaFuse LTD
7-2022 - 10-2025
Strategic Partnerships at VOCALIX LTD
2-2018 - 7-2022
Senior Account Executive at VOCALIX LTD
3-2015 - 7-2017
Senior Account Executive at Cellcom
11-2011 - 3-2015
Account Manager (Union Bank) at Cellcom

Education

2013 - 2016
Bachelor's degree from The Open University of Israel

More Information

Social Presence :

Prographics :

Exp : 15 Location : Holon, Tel Aviv District, Israel Job Level : Middle Designation : Senior Strategic Partnerships Manager at MediaFuse LTD
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Insights For Selling To Yair

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Ask them questions to understand their needs better while staying affable

DONT's

  • Don't ask them to move fast, let them take their time and digest all the information
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Yair is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Yair

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Yair move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Yair take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Yair

Personality Compatibility


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