Yana Potashnik, MBA in

Yana Potashnik, MBA

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Director of UX Research at NBCUniversal
📍 San Francisco Bay Area, United States

Yana Potashnik is the Director of UX Research at NBCUniversal, leveraging over 18 years of experience from roles at Amazon and Microsoft. An MBA from UCLA Anderson, she excels at scaling research programs for innovative hardware and software products. Colleagues describe her as a passionate and supportive leader who builds strong teams.

She holds multiple patents for her work on notification systems and visual indicators for head-mounted devices, reflecting her expertise in emerging hardware technology.

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Experience
10 Years
Current Role
Director of UX Research
Job Level
Mid-senior
Location
San Francisco Bay Area, United States
Personality Overview

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Decision Approach
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Priorities

Topics Yana cares about

Scaling UX Programs
Her profile highlights a passion for establishing and scaling impactful UX research programs in fast-paced environments, making it a core professional focus.
Innovative Hardware (AR/VR)
Her experience includes AR/VR projects at Amazon and patents for head-mounted devices, showing a deep interest in emerging consumer hardware like wearables and IoT.
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Career

Work history

4-2025
Director of UX Research
NBCUniversal
9-2024 - 4-2025
Director of UX Research
NBCUniversal
4-2023
Founder and CEO
Arcadia Insights
3-2022 - 3-2023
Director, User Research
Maven Clinic
10-2021 - 2-2022
Manager, UX Design and Research
Amazon
In the press

Media appearances

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Education
2020 - 2022
Executive MBA
UCLA Anderson School of Management
2008 - 2009
MS
University of Washington Human Centered Design & Engineering
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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