Yasha Estraikh in

Yasha Estraikh

Evaluator · DISC type dsc
Investor at VIEVE
📍 London, England, United Kingdom

Yasha is an Associate Partner at Piper Private Equity, where he specializes in investing in fast-growing UK consumer brands. With degrees from the University of Oxford and UCL, he focuses on brand purpose and customer engagement. Colleagues describe him as an outstanding, intelligent, creative, and driven researcher and project manager.

Outside of his investment work, Yasha is the founder of Solovey, a charitable campaign brand. This initiative raises funds to support Ukrainian child refugees through War Child, reflecting a deep commitment to philanthropy and his Ukrainian heritage.

He started a Ukrainian charitable campaign brand, Solovey (meaning nightingale), which sells spirits to raise money for War Child.

Read the full overview →
Experience
18 Years
Current Role
Investor
Location
London, England, United Kingdom
Personality Overview

How Yasha shows up

Thorough Evaluator
Quality Focused
Hard To Convince

They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Priorities

Topics Yasha cares about

Consumer Brand Building
His role at Piper involves identifying and growing consumer brands, helping them become "brand legends" by focusing on their core purpose and customer connection.
Brand Strategy
He is passionate about helping founders define their brand's purpose, DNA, and voice, putting the customer at the heart of every business decision.
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Career

Work history

12-2025
Investor
VIEVE
11-2025
NED/Investor
Borough Broth | B Corp™
4-2025
NED/Investor
Yard Sale Pizza
1-2025
Investor/Advisor
Dot Dot Bubble Tea
11-2023
Advisor
Kip Hideaways
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2007 - 2008
MSc
University of Oxford
2001 - 2003
BA
UCL
Social presence
in
Behavioral profile

DISC profile (public)

d

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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