Yasha Estraikh

Evaluator
DISC Type : dsc

Investor at VIEVE

London, England, United Kingdom

Overview

Yasha is an Associate Partner at Piper Private Equity, where he specializes in investing in fast-growing UK consumer brands. With degrees from the University of Oxford and UCL, he focuses on brand purpose and customer engagement. Colleagues describe him as an outstanding, intelligent, creative, and driven researcher and project manager.

Outside of his investment work, Yasha is the founder of Solovey, a charitable campaign brand. This initiative raises funds to support Ukrainian child refugees through War Child, reflecting a deep commitment to philanthropy and his Ukrainian heritage.

He started a Ukrainian charitable campaign brand, Solovey (meaning nightingale), which sells spirits to raise money for War Child.

Personality Overview

Thorough Evaluator

Quality Focused

Hard To Convince

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Consumer Brand Building
His role at Piper involves identifying and growing consumer brands, helping them become "brand legends" by focusing on their core purpose and customer connection.
Brand Strategy
He is passionate about helping founders define their brand's purpose, DNA, and voice, putting the customer at the heart of every business decision.
Supporting Ukraine
He founded Solovey, a campaign brand that raises money and takes pride in Ukrainian culture to support Ukrainian child refugees via War Child.

Media Appearances

Yasha has no verified media appearances

Work History

12-2025
Investor at VIEVE
11-2025
NED/Investor at Borough Broth | B Corp™
4-2025
NED/Investor at Yard Sale Pizza
1-2025
Investor/Advisor at Dot Dot Bubble Tea
11-2023
Advisor at Kip Hideaways

Education

2007 - 2008
MSc from University of Oxford
2001 - 2003
BA from UCL

More Information

Social Presence :

Prographics :

Exp : 18 Location : London, England, United Kingdom Job Level : N/A Designation : Investor at VIEVE
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Insights For Selling To Yasha

During A Call Or A Meeting

DO's

  • Showcase how you can impact results but also make sure that you share detailed information too
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Yasha is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Yasha

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Yasha move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Yasha take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Yasha

Personality Compatibility


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