YASMINE HAGGAG

Critic
DISC Type : C

Affiliate Member at AmCham Egypt

Egypt

Overview

Yasmine Haggag is the Senior Director of Products, Marketing and Sustainability at Tanmeyah, bringing over 16 years of leadership from top financial institutions like Citi and Mashreq. Her expertise lies in retail lending, payments, and fintech, complemented by executive education from Harvard Business School and the University of Oxford.

Outside of her corporate role, Yasmine is an affiliate member of AmCham Egypt and the Project Management Institute. She shows a strong appreciation for the arts, actively supporting and sharing the creative work of her family involved in the Egyptian art scene.

Unique fact: Yasmine proudly promotes her fathers work as a visual artist, sharing his participation in national art exhibitions.

Personality Overview

Precise

Objective Thinker

ROI Driven

They like to do things independently and don’t look for support from others.  They don’t appreciate bells and whistles unless backed by data. They choose to analyze logically and value facts to emotions.

Topics They Care About

Financial Inclusion
Her career is dedicated to expanding financial services to wider audiences, currently leading products and marketing for a major micro-enterprise services company.
Fintech & Payments
A core focus of her extensive career, underscored by completing the Oxford Fintech Programme and holding key roles in card products and alliances.
Corporate Sustainability
Her current senior director role explicitly includes sustainability, indicating it is a key professional responsibility and focus area for her at Tanmeyah.

Media Appearances

AmCham Egypt – November 2023 Business Magazine (PDF). Featured in AmCham Egypt

See Now

Work History

10-2023
Affiliate Member at AmCham Egypt
7-2023
Senior Director of Products, Marketing and Sustainability at Tanmeyah Micro Enterprise Services
6-2021 - 6-2023
Head of Products and Marketing at Abdul Latif Jameel Finance - Egypt
3-2019 - 6-2021
Cards Products and Alliances Senior Manager at Mashreq Bank
2-2018
Member at Project Management Institute

Education

12-2022 - 1-2023
Entrepreneurship in Emerging Economies from Harvard Business School
9-2022 - 11-2022
Oxford Fintech Programme from Saïd Business School, University of Oxford

More Information

Social Presence :

Prographics :

Exp : 18 Location : Egypt Job Level : Senior Designation : Affiliate Member at AmCham Egypt
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Insights For Selling To YASMINE

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Do not use very emotional or colorful language
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with YASMINE is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from YASMINE

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will YASMINE move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can YASMINE take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And YASMINE

Personality Compatibility


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