YASMINE HAGGAG in

YASMINE HAGGAG

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Affiliate Member at AmCham Egypt
📍 Egypt

Yasmine Haggag is the Senior Director of Products, Marketing and Sustainability at Tanmeyah, bringing over 16 years of leadership from top financial institutions like Citi and Mashreq. Her expertise lies in retail lending, payments, and fintech, complemented by executive education from Harvard Business School and the University of Oxford.

Outside of her corporate role, Yasmine is an affiliate member of AmCham Egypt and the Project Management Institute. She shows a strong appreciation for the arts, actively supporting and sharing the creative work of her family involved in the Egyptian art scene.

Unique fact: Yasmine proudly promotes her fathers work as a visual artist, sharing his participation in national art exhibitions.

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Experience
18 Years
Current Role
Affiliate Member
Job Level
Senior
Location
Egypt
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics YASMINE cares about

Financial Inclusion
Her career is dedicated to expanding financial services to wider audiences, currently leading products and marketing for a major micro-enterprise services company.
Fintech & Payments
A core focus of her extensive career, underscored by completing the Oxford Fintech Programme and holding key roles in card products and alliances.
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Career

Work history

10-2023
Affiliate Member
AmCham Egypt
7-2023
Senior Director of Products, Marketing and Sustainability
Tanmeyah Micro Enterprise Services
6-2021 - 6-2023
Head of Products and Marketing
Abdul Latif Jameel Finance - Egypt
3-2019 - 6-2021
Cards Products and Alliances Senior Manager
Mashreq Bank
2-2018
Member
Project Management Institute
In the press

Media appearances

AmCham Egypt – November 2023 Business Magazine (PDF). Featured in AmCham Egypt
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Education
12-2022 - 1-2023
Entrepreneurship in Emerging Economies
Harvard Business School
9-2022 - 11-2022
Oxford Fintech Programme
Saïd Business School, University of Oxford
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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