Yasmine Yasser

Questioner
DISC Type : c

Head of ISV partnership at CNTXT

Saudi Arabia

Overview

Yasmine Yasser serves as the Head of ISV Partnerships at CNTXT, where she focuses on cultivating the SaaS ecosystem. Her background includes various partner development and management roles at Microsoft, and she holds certifications in both Microsoft Azure and Google Cloud. She was recently recognized with a 2024 Excellence Award from CNTXT.

She played an instrumental role in organizing and participating in the first ISV/SaaS Saudi Summit, a key event for the region hosted by CNTXT and Google Cloud.

Personality Overview

Systematic

Not Easily Convinced

Value Seeker

They are more likely than others to negotiate on pricing and terms.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to do thorough analysis of any situation.

Topics They Care About

SaaS Ecosystems
Leads ISV partnerships at CNTXT and organized the first ISV/SaaS Saudi Summit to accelerate growth for SaaS providers on Google Cloud.
Cloud Partner Development
Her career is centered on partner management at major tech firms like Microsoft and CNTXT. She holds both Azure and Google Cloud certifications.
Collaborative Success
Upon receiving a 2024 excellence award, she credited the collaborative spirit and dedication of her team, showing she values shared achievement.

Media Appearances

Yasmine has no verified media appearances

Work History

7-2025
Head of ISV partnership at CNTXT
9-2023 - 8-2025
ISV Partner Manager at CNTXT
7-2018 - 10-2023
Territory Channel Manager at Microsoft
11-2021 - 7-2022
Partner development Manager - ISV at Microsoft
7-2017 - 6-2018
Compliance Account Manager at Microsoft

Education

2008 - 2012
Economics from Economics and Political Science cairo universty
1995 - 2008
Education details unavailable from college Saint Vincent de Paul

More Information

Social Presence :

Prographics :

Exp : 11 Location : Saudi Arabia Job Level : Mid-senior Designation : Head of ISV partnership at CNTXT
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Insights For Selling To Yasmine

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • If you have a lower priced product compared to the competition, call out the same
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Yasmine is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Yasmine

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Yasmine move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Yasmine take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Yasmine

Personality Compatibility


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