Yessica Tatiana Aparicio González

Questioner
DISC Type : c

Líder de Mercadeo y Comunicaciones at Fundación Clínica

Bucaramanga, Santander, Colombia

Overview

Yessica is a Marketing and Communications Lead in the healthcare sector with a background in Market Engineering and graphic design. She holds a specialist degree in Digital Experience Management from Universidad Externado de Colombia and has focused her career on understanding customer needs within health foundations.

She demonstrates a strong passion for sustainability and innovative solutions to societal problems. Yessica is particularly interested in eco-construction and how recycled materials can be used to create affordable housing, benefiting both the environment and the community.

Unique fact: Yessica has explored and written about the concept of building houses from recycled plastic blocks, comparing the process to a game of LEGO.

Personality Overview

Not Easily Convinced

Price-Sensitive

Value Seeker

They are more likely than others to negotiate on pricing and terms.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to do thorough analysis of any situation.

Topics They Care About

Healthcare Marketing
Her entire career has been focused on marketing and communications within the health sector, including roles at Fundación Clínica and Fundación SaludMía EPS.
Digital Experience
She is a specialist in Digital Experience Management, a key focus of her post-graduate education at Universidad Externado de Colombia.
Eco-Construction
She is passionate about sustainable building methods, specifically using recycled plastics to construct affordable housing in a modular way, like LEGOs.

Media Appearances

Yessica has no verified media appearances

Work History

4-2023
Líder de Mercadeo y Comunicaciones at Fundación Clínica
10-2022 - 4-2023
Profesional de Mercadeo y Comunicaciones at Fundación SaludMía EPS
5-2021 - 10-2022
Asistente de Mercadeo at Fundación SaludMía EPS
8-2020 - 12-2020
Practicante en Ingeniería de Mercados at Fundación Clínica
8-2019 - 8-2020
Social Media Designer at Inmobiliaria Rojas Valbuena

Education

4-2024 - 5-2025
Especialista en Gerencia de la Experiencia Digital from Universidad Externado de Colombia
9-2022 - 11-2022
Diplomado en Marketing y Transformación Digital from Pontificia Universidad Javeriana

More Information

Social Presence :

Prographics :

Exp : 6 Location : Bucaramanga, Santander, Colombia Job Level : N/A Designation : Líder de Mercadeo y Comunicaciones at Fundación Clínica
URL has been copied!

Insights For Selling To Yessica Tatiana

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Back up any claims with data and numbers

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Yessica Tatiana is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Yessica Tatiana

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Yessica Tatiana move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Yessica Tatiana take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Yessica Tatiana

Personality Compatibility


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