Yessica Tatiana Aparicio González in

Yessica Tatiana Aparicio González

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Líder de Mercadeo y Comunicaciones at Fundación Clínica
📍 Bucaramanga, Santander, Colombia

Yessica is a Marketing and Communications Lead in the healthcare sector with a background in Market Engineering and graphic design. She holds a specialist degree in Digital Experience Management from Universidad Externado de Colombia and has focused her career on understanding customer needs within health foundations.

She demonstrates a strong passion for sustainability and innovative solutions to societal problems. Yessica is particularly interested in eco-construction and how recycled materials can be used to create affordable housing, benefiting both the environment and the community.

Unique fact: Yessica has explored and written about the concept of building houses from recycled plastic blocks, comparing the process to a game of LEGO.

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Experience
6 Years
Current Role
Líder de Mercadeo y Comunicaciones
Location
Bucaramanga, Santander, Colombia
Personality Overview

How Yessica shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Yessica cares about

Healthcare Marketing
Her entire career has been focused on marketing and communications within the health sector, including roles at Fundación Clínica and Fundación SaludMía EPS.
Digital Experience
She is a specialist in Digital Experience Management, a key focus of her post-graduate education at Universidad Externado de Colombia.
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Career

Work history

4-2023
Líder de Mercadeo y Comunicaciones
Fundación Clínica
10-2022 - 4-2023
Profesional de Mercadeo y Comunicaciones
Fundación SaludMía EPS
5-2021 - 10-2022
Asistente de Mercadeo
Fundación SaludMía EPS
8-2020 - 12-2020
Practicante en Ingeniería de Mercados
Fundación Clínica
8-2019 - 8-2020
Social Media Designer
Inmobiliaria Rojas Valbuena
In the press

Media appearances

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Education
4-2024 - 5-2025
Especialista en Gerencia de la Experiencia Digital
Universidad Externado de Colombia
9-2022 - 11-2022
Diplomado en Marketing y Transformación Digital
Pontificia Universidad Javeriana
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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