Yojam Ruiz Moreno

Commander
DISC Type : D

Director of Deposit Products at Banco de Bogotá

Bogotá D.C. Metropolitan Area, Colombia

Overview

Yojam is the Director of Deposit Products at Banco de Bogotá, where he leads strategy and execution for a diverse portfolio of passive products. With over a decade in banking, he drives digital transformation, regulatory compliance, and customer experience. He is an alumnus of Universidad de La Sabana.

He is passionate about creating real value through financial products. He enjoys reflecting on lifes lessons, especially around hope and managing uncertainty. He finds joy in festive traditions like December celebrations.

He once dreamed of being a professional footballer until an accident shifted his career path towards banking.

Personality Overview

Impact-Driven

Decisive

Strong-Willed

They are less concerned about the product and more about its potential impact.  They prefer to move quickly, and expect the same from others. They like to stay in control of the negotiation or defining of the terms.

Topics They Care About

Deposit Product Strategy
As Director of Deposit Products, he is responsible for the strategy and execution of savings, current accounts, CDTs, and payment services.
Digital Transformation
He focuses on driving digital evolution and innovation across banking products and customer experiences at Banco de Bogotá.
Customer Experience
His role emphasizes enhancing customer experience through product evolution and digital initiatives within the banking sector.

Media Appearances

Yojam has no verified media appearances

Work History

9-2025
Director of Deposit Products at Banco de Bogotá
3-2023 - 9-2025
Deposit Products Manager at Banco de Bogotá
1-2022 - 3-2023
Product Lead at Banco de Bogotá

Education

2014 - 2016
Especialista en Gerencia Comercial from Universidad de La Sabana
4-2023 - 4-2023
Coaching for Growth and Success from Udemy Alumni

More Information

Social Presence :

Prographics :

Exp : 3 Location : Bogotá D.C. Metropolitan Area, Colombia Job Level : Mid-senior Designation : Director of Deposit Products at Banco de Bogotá
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Insights For Selling To Yojam

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Yojam is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Yojam

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Yojam move?

  • If convinced, they can reach decisions quite fast.
  • Can Yojam take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Yojam

Personality Compatibility


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