Yona Shtern

Trailblazer
DISC Type : ID

Chief Executive Officer at Velocity Virtual Training

Los Angeles, California, United States

Overview

Yona Shtern is the CEO of Velocity, a virtual training platform for the endurance sports community. He has over two decades of experience scaling disruptive, high-growth companies in the wellness, technology, and e-commerce sectors. He earned his Bachelor of Arts from McGill University.

His professional focus on cycling and endurance sports suggests a personal passion for these activities. Yona is driven by empowering athletes and coaches through innovation and community-building. He also dedicates time to mentoring founders at FounderFuel, guiding them on how to disrupt established markets.

He successfully transformed a simple parking app, Arrive, into a leading enterprise mobility solution that partners with Amazon and Ticketmaster.

Personality Overview

Achievement-Oriented

Values Relationships

Informal

They will bat for you if they come to believe in you.  They are charming and can persuade others to support their decisions. They are more likely to accept new and exciting technologies.

Topics They Care About

Endurance Sports Tech
As CEO of Velocity, he is focused on building the pre-eminent virtual training studio and performance platform for coaches and athletes in endurance communities.
Scaling Disruptive Companies
His career is defined by leading and advising high-growth, tech-powered consumer brands and retailers, with a stated love for working with founders seeking to disrupt markets.
Consumer Wellness
As the former CEO of Hapbee, he transformed the company into a prominent wellness brand, expanding its reach through partnerships in retail and luxury hospitality.

Media Appearances

Yona has no verified media appearances

Work History

9-2025
Chief Executive Officer at Velocity Virtual Training
Mentor at FounderFuel
CEO at Shtern & Partners
6-2021 - 8-2025
CEO and Chairman at Hapbee
4-2017 - 6-2021
CEO and Executive Chairman at Arrive

Education

1982 - 1985
BA from McGill University

More Information

Social Presence :

Prographics :

Exp : 8 Location : Los Angeles, California, United States Job Level : Leadership Designation : Chief Executive Officer at Velocity Virtual Training
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Insights For Selling To Yona

During A Call Or A Meeting

DO's

  • Give them control of the sales process
  • Keep your pitch focused on the impact but nurture the relationship too
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Avoid unnecessary negativity or slowness
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Yona is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Yona

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Yona move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Yona take some risk or not?

  • If necessary, they will be ready to take risks.

You And Yona

Personality Compatibility


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