Leonard Collins

Critic
DISC Type : C

Marketing Strategy at KiwiCo, Inc.

Victoria, Texas, United States

Overview

Leonard has no verified overview

Personality Overview

Critic

Precise

ROI Driven

Unless the value is proven by data, they are unlikely to value fancy features.  They choose to analyze logically and value facts to emotions. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Leonard has no verified topics they care about

Media Appearances

Leonard has no verified media appearances

Work History

10-2021
Marketing Strategy at KiwiCo, Inc.
5-2019
Marketing Manager at Don Johnston Incorporated
3-2012
Business Development Manager, Marketing Director at Top Performance Therapy
5-2010
Blogger, Event Planner & Concierge, Photographer at Ruffled Feathers Events
5-2015 - 5-2019
Marketing Communications Specialist at Pronunciation Workshop, LLC

Education

2012 - 2014
Masters from University of South Carolina
2007 - 2011
Bachelors from Charleston Southern University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Victoria, Texas, United States Job Level : Middle Designation : Marketing Strategy at KiwiCo, Inc.
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Insights For Selling To Leonard

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Don’t try too hard to build a relationship with them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Leonard is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Leonard

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Leonard move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Leonard take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Leonard

Personality Compatibility


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