Yoon C. Lee in

Yoon C. Lee

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New Market Development - Stealth at woom
📍 San Francisco Bay Area, United States

Yoon C. Lee is an expert in product innovation and the Managing Director of march5, llc, a consultancy focused on leveraging emerging tech like AI. His career includes leadership roles as Chief Product Officer at Bugaboo and Senior VP at Samsung. He holds a Ph. D. in Mechanical Engineering from UC Berkeley.

Describing himself as a “mobility freak, petrohead, and electrohead, ” Yoons passion for vehicles is well-documented. He has been involved with the Goodwood Festival of Speed and served as the Chief Communications Officer for the Korea Motorcycle Federation, blending his personal interests with his professional expertise in technology and innovation.

Unique fact: He was featured in a Mrwhosetheboss YouTube video presenting Samsungs "Bixby Home" smart AI speaker.

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Experience
25 Years
Current Role
New Market Development - Stealth
Job Level
Mid-senior
Location
San Francisco Bay Area, United States
Personality Overview

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Decision Approach
Work Preference

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Priorities

Topics Yoon cares about

Product Innovation
His entire career, from leading Samsung's innovation team to his current consultancy, revolves around creating customer-centric and profitable products.
Automotive Technology
A self-proclaimed "petrohead" and "electrohead" who has been on Porsche's advisory board and involved in a 5G car demonstration at the Goodwood Festival of Speed.
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Career

Work history

11-2023
New Market Development - Stealth
woom
11-2023 - 11-2024
Chief Communications Officer (CCO)
Korea Motorcycle Federation
6-2023 - 11-2023
VP Innovation a.i.
woom
2-2021
Customer Advisory Board Member
Porsche Digital
2-2021 - 6-2023
Chief Product Officer
Bugaboo
In the press

Media appearances

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Education
Doctor of Philosophy (Ph.D.)
University of California, Berkeley
Bachelor of Engineering (B.Eng.)
University of Michigan
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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