Yoon C. Lee

Commander
DISC Type : D

New Market Development - Stealth at woom

San Francisco Bay Area, United States

Overview

Yoon C. Lee is an expert in product innovation and the Managing Director of march5, llc, a consultancy focused on leveraging emerging tech like AI. His career includes leadership roles as Chief Product Officer at Bugaboo and Senior VP at Samsung. He holds a Ph. D. in Mechanical Engineering from UC Berkeley.

Describing himself as a “mobility freak, petrohead, and electrohead, ” Yoons passion for vehicles is well-documented. He has been involved with the Goodwood Festival of Speed and served as the Chief Communications Officer for the Korea Motorcycle Federation, blending his personal interests with his professional expertise in technology and innovation.

Unique fact: He was featured in a Mrwhosetheboss YouTube video presenting Samsungs "Bixby Home" smart AI speaker.

Personality Overview

Candid & Clear

Risk-Taker

Very Quick

They respond well to strong and respectful communication.  They take a lot of pride in personal achievements. They are not always relationship oriented.

Topics They Care About

Product Innovation
His entire career, from leading Samsung's innovation team to his current consultancy, revolves around creating customer-centric and profitable products.
Automotive Technology
A self-proclaimed "petrohead" and "electrohead" who has been on Porsche's advisory board and involved in a 5G car demonstration at the Goodwood Festival of Speed.
AI Business Applications
His consultancy, march5, llc, explicitly focuses on helping businesses align their strategies with emerging tech paradigms, highlighting AI as the current trend.

Media Appearances

Yoon has no verified media appearances

Work History

11-2023
New Market Development - Stealth at woom
11-2023 - 11-2024
Chief Communications Officer (CCO) at Korea Motorcycle Federation
6-2023 - 11-2023
VP Innovation a.i. at woom
2-2021
Customer Advisory Board Member at Porsche Digital
2-2021 - 6-2023
Chief Product Officer at Bugaboo

Education

Doctor of Philosophy (Ph.D.) from University of California, Berkeley
Bachelor of Engineering (B.Eng.) from University of Michigan

More Information

Social Presence :

Prographics :

Exp : 25 Location : San Francisco Bay Area, United States Job Level : Mid-senior Designation : New Market Development - Stealth at woom
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Insights For Selling To Yoon C.

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Objectively showcase the impact that your product creates
  • Speak about competitive differentiation that your product offers

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Avoid being a storyteller and don’t try to oversell
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Yoon C. is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Yoon C.

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Yoon C. move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Yoon C. take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Yoon C.

Personality Compatibility


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