Yorka Castellón Mendoza

Sharpshooter
DISC Type : DC

Superintendent of Digital Transformation in Human Resources at Grupo Minero Sinchi Wayra

La Paz, Bolivia

Overview

Yorka is a strategic HR leader specializing in digital transformation, employee experience, and data-driven talent development. Currently Superintendent at Grupo Minero Sinchi Wayra, she is described by colleagues as innovative, determined, and proactive. She holds a Masters in Human Resources from EUDE Business School.

With a strong international perspective shaped by scholarships and studies in Spain, Yorka is passionate about global best practices and cross-cultural collaboration. She is a co-founder of "Hacer que la beca suceda, " an initiative to help others secure international educational opportunities.

She designed and led the "BCP XPERT" corporate learning program, which generated a 400% ROI in time saved by employees and over $2 million in course value.

Personality Overview

Fast But Analytical

Thorough Evaluator

Precise But Practical

They are not always relationship oriented.  They like to move fast and expect the same from others. They respond better to strong and respectful interactions.

Topics They Care About

HR Digital Transformation
Currently driving the digital transformation of HR at a major mining group, focusing on implementing HR Tech and standardizing processes for onboarding, performance, and learning.
Employee Experience
Designs the end-to-end employee journey and EX portfolio, using feedback loops and People Analytics to create a better work environment.
Data-Driven Strategy
Focuses on using analytics to create scalable HR solutions that deliver measurable business impact and align with organizational goals.

Media Appearances

Yorka has no verified media appearances

Work History

5-2024
Superintendent of Digital Transformation in Human Resources at Grupo Minero Sinchi Wayra
2-2024 - 5-2024
People Specialist YAPE at Banco de Crédito de Bolivia S.A.
11-2021 - 6-2024
Head de Aprendizaje y Capacitación a Nivel Nacional at Banco de Crédito de Bolivia S.A.
DINKI at Part-time

Education

7-2025 - 7-2025
Herramientas de Inteligencia Artificial aplicadas e inclusivas from Universidad Complutense de Madrid
5-2024 - 5-2025
Master’s in Human Resources from EUDE Business School

More Information

Social Presence :

Prographics :

Exp : 4 Location : La Paz, Bolivia Job Level : N/A Designation : Superintendent of Digital Transformation in Human Resources at Grupo Minero Sinchi Wayra
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Insights For Selling To Yorka

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Hold your ground without indulging in one-upmanship

DONT's

  • Avoid being too verbose
  • Do not spend too much time focusing on product tech or features
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Yorka is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Yorka

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Yorka move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Yorka take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Yorka

Personality Compatibility


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