Yoshi Verbrugge

Doer
DISC Type : sd

Co founder & Owner at STEEL & BARNETT

Bruges, Flemish Region, Belgium

Overview

Yoshi Verbrugge is the co-founder of STEEL & BARNETT, a mens accessory brand he started with his partner, Steffie, in 2015. A former first-division football player, he transitioned into a hands-on entrepreneur, growing the brand from a home-based side project into a global business with products sold in approximately 1, 000 retail locations.

He is a dedicated entrepreneur who finds great satisfaction in his work, which he has stated allows him to maintain a healthy work-life balance. Family is a priority for Yoshi, who runs the business with his life partner and enjoys spending time with their child exploring the Belgian landscape.

Before founding his successful jewelry brand, Yoshi was a professional footballer who played as a central defender for the Belgian club KV Oostende.

Personality Overview

Long-term Focused

Risk-Accepting

Strategic Planner

They are very professional in their approach and can weigh multiple perspectives together.  Reading between the lines and seeing beyond your words comes naturally to them. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Entrepreneurship
He successfully turned a side hustle into a global business, believing in the philosophy of taking calculated risks and daring to try new things.
Brand Building
He has built his brand by focusing on timeless Belgian design, quality craftsmanship, and premium materials like leather and semi-precious stones.
Men's Accessories
His entire business is dedicated to creating premium jewelry for men. He is deeply involved in the design, production, and sales of the products.

Media Appearances

Yoshi has no verified media appearances

Work History

6-2016
Co founder & Owner at STEEL & BARNETT

Education

Yoshi has no verified education history

More Information

Social Presence :

Prographics :

Exp : 9 Location : Bruges, Flemish Region, Belgium Job Level : Leadership Designation : Co founder & Owner at STEEL & BARNETT
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Insights For Selling To Yoshi

During A Call Or A Meeting

DO's

  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Focus on the results that your product produces, expect some strategic questions in return
  • Stick to your standard pitch and qualifying script, don't try to wing it

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Avoid putting conscious effort into relationship-building
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Yoshi is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Yoshi

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Yoshi move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Yoshi take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Yoshi

Personality Compatibility


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