Youri Van den Hurk

Judge
DISC Type : Dc

Brand Designer at Yvdh Branding

Eindhoven Area, Netherlands

Overview

Youri van den Hurk is a brand designer and founder of Yvdh Branding, specializing in creating strategic brand identities for ambitious scale-ups. His nearly 10 years of experience are uniquely informed by his global travels, allowing him to bring fresh, international perspectives to every project he undertakes.

As a dedicated digital nomad, Youri has built his business while living and working around the world in places like Australia, Mexico, Colombia, and Portugal. This lifestyle fuels his creativity and passion for exploration. He has a keen interest in coffee culture, developed from visiting cafes on his travels.

He successfully transitioned from a travel sales consultant in Australia to running a fully remote branding agency, embodying the work-travel lifestyle.

Personality Overview

Demanding

Objective Thinker

Generally Skeptic

They respond better to strong and respectful interactions.  They put a lot of effort into ensuring personal success. They prefer to move quickly, and expect the same from others.

Topics They Care About

Strategic Branding
He believes branding is more than visuals and guides clients through a strategic foundation and workshops before any design work begins, acting as an invested partner.
Supporting Scale-ups
His entire practice is built around helping ambitious, fast-growing companies elevate their brand from merely adequate to category-defining, ensuring it aligns with their growth.
Digital Nomadism
He identifies as a digital nomad, structuring his life and business around remote work while traveling the world, and has spoken about this lifestyle in interviews.

Media Appearances

Youri has no verified media appearances

Work History

1-2016
Brand Designer at Yvdh Branding
7-2013 - 12-2023
Graphic Designer & Sales Executive at Summer Rockz
1-2019 - 12-2019
Travel Sales Consultant at Happy Travels PTY LTD
7-2012 - 12-2015
Sales Team Lead at The Sales Unit -Field Marketing - Sales Marketing - Door to Door Marketing
7-2011 - 7-2012
Graphic Designer at Brunschot Projecten BV

Education

2013 - 2017
Bachelor's degree from Academie St. Joost Den Bosch
2015 - 2016
Minor from Leeds Arts University

More Information

Social Presence :

Prographics :

Exp : 8 Location : Eindhoven Area, Netherlands Job Level : Middle Designation : Brand Designer at Yvdh Branding
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Insights For Selling To Youri

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Be respectful but crisp
  • Hold your ground without indulging in one-upmanship

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Avoid being too verbose
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Youri is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Youri

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Youri move?

  • If convinced, they can reach decisions quite fast.
  • Can Youri take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Youri

Personality Compatibility


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