Yuri Gubert

Sharpshooter
DISC Type : DC

Business Development Manager Brazil at LI.FI

São Paulo, Brazil

Overview

Yuri is a Business Development Manager at LI. FI, focusing on strategic expansion in Brazil and LATAM. A mechanical engineer by training with a specialization from the University of Toronto, he has a deep background in the Web3 space, having co-founded an NFT company and been a DeFi enthusiast since 2019.

Outside of work, Yuri is a passionate motorcycle enthusiast who believes "the best sound is at 11, 000 RPM". He holds a core belief that diverse knowledge across various fields is essential for developing technologies that can create a positive social impact, a principle that guides his varied interests.

Unique fact: He is a published academic researcher in mechanical engineering and is also known in the tech community by the alias "Gh0sxt".

Personality Overview

Precise But Practical

ROI Driven

Thorough Evaluator

They are not focused on building rapport and relationships.  They like to be in a position where they can control the conversation and terms. More than the product, they care about the effectiveness of the product.

Topics They Care About

Web3 in LATAM
His current role at LI. FI and previous roles focus on leading business development, partnerships, and strategic expansion for crypto technologies within Latin American markets.
NFTs & Digital Assets
He co-founded Ghost Tecnologia Ltda. , a company focused on providing tools for artists to propagate their work using NFT technology.
Prediction Markets
His role at LI. FI includes a focus on expanding the global and LATAM markets specifically for Prediction Markets.

Media Appearances

Yuri has no verified media appearances

Work History

7-2025
Business Development Manager Brazil at LI.FI
12-2024 - 7-2025
Account Manager at Vega Crypto
10-2024 - 7-2025
Business Development Lead at Vega Crypto
5-2024 - 11-2024
BizDev: Commercial Strategies, Activations and Business Development (Worldwide) at Superteam Brazil
3-2024 - 7-2024
CMO & Co-Founder at MUNU

Education

2020 - 2021
Pós-graduação Lato Sensu - Especialização from University of Toronto
7-2022 - 8-2022
Blockchain from Pontifícia Universidade Católica de São Paulo

More Information

Social Presence :

Prographics :

Exp : 7 Location : São Paulo, Brazil Job Level : Middle Designation : Business Development Manager Brazil at LI.FI
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Insights For Selling To Yuri

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Make sure that you circle back fast on any action items, it wins their trust
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Avoid being too verbose
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Yuri is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Yuri

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Yuri move?

  • They can take decisions very fast if you manage to convince them.
  • Can Yuri take some risk or not?

  • The risks don’t matter much to them.

You And Yuri

Personality Compatibility


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