Yvette Lattof

Captain
DISC Type : DS

Director, Marketing at Scholastic

Paramus, New Jersey, United States

Overview

Yvette has no verified overview

Personality Overview

Long-Term Thinker

Planner & Achiever

Dynamic But Sincere

They might take some time to make their mind up but once they do, they don't change it easily.  They are very professional in their approach and can weigh multiple perspectives together. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Yvette has no verified topics they care about

Media Appearances

Yvette has no verified media appearances

Work History

8-2018 - 10-2025
Director, Marketing at Scholastic
7-2016 - 5-2018
Brand Director, Marketing and Strategy, Infant Care, Consumables and Apparel at Toys"R"Us
4-2013 - 7-2016
Sr. Brand Manager, Baby Registry and Local Marketing Specialist at Toys"R"Us
2-2012 - 12-2012
Brand Manager, Alliance Marketing at Benjamin Moore & Co.
7-2009 - 2-2012
Brand Manager, Consumer and Retail Marketing at Benjamin Moore & Co.

Education

Master of Science (MS) from Stevens Institute of Technology
Bachelor of Arts (BA) from Manhattan University

More Information

Social Presence :

Prographics :

Exp : 26 Location : Paramus, New Jersey, United States Job Level : N/A Designation : Director, Marketing at Scholastic
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Insights For Selling To Yvette

During A Call Or A Meeting

DO's

  • Let them know of potential risks but suggest mitigation methods alongside
  • Come across as a trustworthy professional and be respectful, they usually know their game
  • During followups, use phone or text if needed, they should be fine

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't go over them unless you are left with no other option
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Yvette is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Yvette

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Yvette move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Yvette take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Yvette

Personality Compatibility


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